Celebrity Bromances

Constructing, Interpreting and Utilising Personas
1. Auflage 2022
ISBN: 978-0-367-55398-2
Verlag: Taylor & Francis

Buch, Englisch, 158 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 404 g

Reihe: Routledge Research in Cultural and Media Studies

This comprehensive work presents a thorough exploration of celebrity ‘bromances,’ interrogating how bromances are portrayed in media and consumed by audiences to examine themes of celebrity persona, performativity, and authenticity.

The authors examine how the performance of intimate male friendships functions within broadly ‘Western’ celebrity culture from three primary perspectives: construction of persona; interactions with audiences and fans; and commodification. Case studies from film and television are used to illustrate the argument that, regardless of their authenticity (real or staged), bromances are useful for engaging audiences and creating an extension of entertainment beyond the film the actors originally sought to promote.

The first truly interdisciplinary study of its kind, this book will be of great interest to scholars and students of communications, advertising, marketing, Internet studies, media, journalism, cultural studies, and film and television.

Autoren/Hrsg.

Lam, Celia

Raphael, Jackie

Fachgebiete

• Geisteswissenschaften Theater- und Filmwissenschaft | Andere Darstellende Künste Theaterwissenschaft Theaterregie, Theaterproduktion
• Geisteswissenschaften Theater- und Filmwissenschaft | Andere Darstellende Künste Theaterwissenschaft Theaterleitung, Theatermanagement
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Werbung
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften
• Sozialwissenschaften Soziologie | Soziale Arbeit Soziale Gruppen/Soziale Themen Gender Studies, Geschlechtersoziologie
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Medien-, Informations und Kommunikationswirtschaft
• Geisteswissenschaften Theater- und Filmwissenschaft | Andere Darstellende Künste Filmwissenschaft, Fernsehen, Radio
• Sozialwissenschaften Soziologie | Soziale Arbeit Spezielle Soziologie Mediensoziologie
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Public Relations

Inhaltsverzeichnis

1. Introduction to Celebrity Bromances: Constructing, Interpreting and Utilising Personas 2. Bromance History, Identifying Traits and the Markers of Authenticity 3. Constructing Bromances 4. ‘Utilising’ Bromances 5. Beyond Bromances: Comradery Capital 6. Conclusions and Reflections on Celebrity Bromances

Über Autor(innen)

Dr. Celia Lam is Associate Professor of media and cultural studies at the School of International Communications, University of Nottingham Ningbo China. Dr. Lam has published in the area of celebrity culture, bromances, fan fiction and fandoms.

Dr. Jackie Raphael works at Murdoch University, and is an Honorary Research Fellow at the University of Western Australia. Dr. Raphael has published several books and papers on celebrity culture, bromance, endorsements, branding, iconic status, persona and social media.