Buch, Englisch, 374 Seiten, Format (B × H): 186 mm x 243 mm, Gewicht: 721 g
A Unit Manager's Guide
Buch, Englisch, 374 Seiten, Format (B × H): 186 mm x 243 mm, Gewicht: 721 g
Reihe: Hospitality, Leisure and Tourism
ISBN: 978-0-7506-4616-1
Verlag: Taylor & Francis Ltd
'Hospitality Retail Management' provides students and managers with a practical guide to managing units in hospitality retail organizations. Customers rely on a particular chain of hotels, restaurants or pubs to provide the same level of service and environment across the board. This standardised service provides the customer with the security of knowing what to expect from that particular organisation. However, this standardisation allows little room for creativity for individual managers to respond to the particular needs of their local market. There is a growing realisation that there is greater profitability if the chain can offer both standardised services across all its retail operations while at the same time allowing local managers the freedom to interpret the needs of its local market as they see fit.'Hospitality Retail Management' shows managers and students how competitive advantage can be gained by adopting management techniques which are both 'tight and loose', and demonstrates how you can manage businesses with well-defined objectives while also allowing local managers to interpret their local market as they see fit.Conrad Lashley has done extensive consultancy with companies such as McDonalds and uses case studies from these companies to reiterate key issues throughout the text.
Zielgruppe
Second and final year undergraduate and postgraduate students of hospitality management and licensed retail management degrees.<br>Caterer and Hotelkeeper readers.<br>Unit managers and pub managers.
Autoren/Hrsg.
Fachgebiete
- Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Einzel- und Großhandel
- Wirtschaftswissenschaften Betriebswirtschaft Management
- Wirtschaftswissenschaften Wirtschaftswissenschaften Literatur für Manager
- Technische Wissenschaften Sonstige Technologien | Angewandte Technik Sonstige Technologien
- Interdisziplinäres Wissenschaften Wissenschaften Interdisziplinär Ökotrophologie (Ernährungs- und Haushaltswissenschaften)
Weitere Infos & Material
Chapter 1 Hospitality services management; Chapter 2 Empowering unit management; Chapter 3 Team leadership and motivation; Chapter 4 Working with people; Chapter 5 Staff retention and turnover; Chapter 6 Staff recruitment and selection; Chapter 7 Employee development and training; Chapter 8 Managing service quality; Chapter 9 Time management and activity planning; Chapter 10 Control and operating profit management; Chapter 11 Labour cost management; Chapter 12 Sales generation and marketing; Chapter 13 Preparing a unit business plan; Chapter 14 Quick Serve Restaurants Limited: case study;
