Buch, Englisch, 272 Seiten, Format (B × H): 161 mm x 241 mm, Gewicht: 571 g
Reihe: ASPA Series in Public Administration and Public Policy
Buch, Englisch, 272 Seiten, Format (B × H): 161 mm x 241 mm, Gewicht: 571 g
Reihe: ASPA Series in Public Administration and Public Policy
ISBN: 978-1-4398-3465-7
Verlag: Taylor & Francis Inc
Expert practitioners with extensive government communications experience address key topics of interest and provide an up-to-date overview of best practices. They examine the specifics of government public relations and detail a hands-on approach for the planning, implementation, and evaluation of the wide-ranging aspects of government public relations—including how to respond during a crisis.In addition to the tools provided on the accompanying downloadable resources, most chapters include a Best Practice Checklist to help you successfully utilize the communication strategies outlined in the book.
Focusing on the roles of government managers enacting policies adopted by elected officials and politicians, this book is ideal for program managers seeking innovative and inexpensive ways to accomplish their programs’ missions. While no manager can be an expert in all aspects of public administration, this book helps you understand the external communications tools available to advance the mission and results of your agency.
Zielgruppe
Postgraduate, Professional, and Undergraduate
Autoren/Hrsg.
Fachgebiete
- Sozialwissenschaften Politikwissenschaft Politische Systeme Verwaltungswissenschaft, Öffentliche Verwaltung
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Public Relations
- Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften Kommunikationsmanagement, Public Relations
Weitere Infos & Material
Government Public Relations: What Is It Good For? REACHING THE CITIZENRY: THE TOOLS OF GOVERNMENT PUBLIC RELATIONS. Media Relations. Government Websites. Public Information Campaigns. Crisis Public Relations for Government Communicators. Web 2.0. MANAGING GOVERNMENT PUBLIC RELATIONS. Strategic Communication Planning. Ethics in Government Public Relations. Doing Right and Avoiding Wrong with the Law and Politicians. Internal Public Relations for Personal and Program Success. Using Monitoring and Evaluation to Measure Public Affairs Effectiveness. Conclusion. The accompanying CD-ROM includes checklists, a PowerPoint® presentation, workbook pages, and case studies.