Buch, Englisch, 496 Seiten, Format (B × H): 152 mm x 229 mm, Gewicht: 771 g
Buch, Englisch, 496 Seiten, Format (B × H): 152 mm x 229 mm, Gewicht: 771 g
Reihe: Routledge Communication Series
ISBN: 978-0-8058-5642-2
Verlag: Routledge
Autoren/Hrsg.
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Contents: Preface. Part I: Introduction. An Overview of Corporate Public Affairs. Part II: Interest Group Strategies. Interest Group Strategies and Forms of Opinion Leader Communication. Conflict Resolution: Mediation and Negotiation. Part III: Media Strategies. Proactive Media Relations. Gaining Semicontrol Over the Media: Broadcast Appearances. Gaining Complete Control Over the Media: Advocacy Advertising. Holding the Media Accountable and Suing. Bypassing the News Media: Direct Communication. Part IV: Governmental Strategies. Direct Lobbying. Grassroots Lobbying. Electoral Activities. Litigation Communication. Part V: DominanceVersus Competition. Ascendancy of Corporate Power. Constructing a Competitive Political Marketplace. Heeding the Public Interest.