Libert Social Nation

How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business
1. Auflage 2010
ISBN: 978-0-470-89023-3
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 256 Seiten, E-Book

It's time to join Social Nation and prosper! This book willshow you, as an employee, customer or partner, how to use newsocial technologies, make yourself heard, and produce betterproducts and services. As a leader and manager, you'll find out howto use these tools to harness social interactions to improve yourbusiness and to create your own social nation. The book provides asocial assessment for leaders, managers and employees toscientifically evaluate your individual social skills andcompetencies. This book relies on well-known case studies aboutbusinesses that illustrate how social principles and strategies canhelp organizations to:
* Integrate social skills into existing managerial and leadershippractices
* Overcome some of the common risks and objections that are oftencited as obstacles to becoming a successful social enterprise
* Adopt new forms of social leadership across the entireorganization
* Attain social intelligence by listening, understanding, andmeasuring outcomes of your investment in relationships withcustomers, employees and partners
* Realize tangible economic benefits and ROI from new product andservice offerings Social Nation provides readers with anopportunity to join the Social Nation community and shareexperiences with other leaders and social individuals.

Autoren/Hrsg.

Libert, Barry

Inhaltsverzeichnis

Preface.
PART 1 The Future of Business is Social.
1 Social Media Creates Real Value.
2 Why Social Skills Matter.
3 Test Your Social Skills.
PART 2 Seven Principles for Building Your Social Nation.
4 Principle 1: Develop Your Social Skills.
5 Principle 2: Let Culture Lead the Way.
6 Principle 3: Mind Your Online and Offline Manners.
7 Principle 4: Monitor and Measure Your Communities' Contributions.
8 Principle 5: Involve Your Fans in Everything You Do.
9 Principle 6: Rely on Your Community for Growth and Innovation.
10 Principle 7: Reward Others and You Will Be Rewarded, Too.
PART 3 Start Today to Create Your Own Social Nation.
11 How to Get Started and 10 Pitfalls to Avoid.
EPILOGUE: Business and Social Become One.
Acknowledgments.
Mzinga Writing Team.
Company Index.
Subject Index.

Über Autor(innen)

BARRY LIBERT is the founder and CEO of Mzinga, a company that provides social software that manages two billion conversations a month for 15,000 communities on behalf of 300 well-known companies. He has coauthored four popular business books on information and social networks.