Public Relations Campaigns that Changed America

How Strategic Messaging Shaped Culture, Industry, and Public Perception
1. Auflage 2026
ISBN: 978-1-041-10488-9
Verlag: Taylor & Francis Ltd

Buch, Englisch, 228 Seiten, Format (B × H): 152 mm x 229 mm

From Ivory Soap and bacon for breakfast to Macy’s Thanksgiving Day Parade, Coca-Cola’s Santa, diamond engagement rings, prom, beef, and Dockers’ Casual Friday, this book reveals how public relations turned ordinary products, events, and behaviors into lasting American cultural traditions.

Written in an accessible, story-driven style, this book takes readers behind the scenes of some of the most recognizable campaigns in American history. It equips readers with a nuanced understanding of how effective public relations can both mirror and mold our world, revealing how public relations strategies have evolved yet remain rooted in timeless principles. At the heart of the book is the Bernays Blueprint, an original three-step framework developed for this book to explain how transformational campaigns work. The inclusion of ethical considerations, as well as insights into the future of the profession, makes it particularly timely.

This book provides actionable insights for undergraduate students, instructors, communication professionals, and curious readers who want to understand how ideas become habits, how brands become symbols, and how public relations helped weave campaigns into the fabric of America.

Zielgruppe

Postgraduate, Professional Practice & Development, and Undergraduate Advanced

Autoren/Hrsg.

Luttrell, Regina

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Werbung
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Public Relations
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften

Inhaltsverzeichnis

1. Historical Roots of the Public Relations Campaign  Part I: The Birth of Modern Influence  2. 1882 Floating Trust: Ivory Soap and the Birth of Brand Mythology  3. Breakfast, Reimagined: Bacon Becomes Breakfast  4. Torches of Freedom: Manufacturing Liberation  Part II: Creating Culture, One Tradition at a Time  5. Macy’s Thanksgiving Day Parade: Where the Holiday Begins  6. The Man in Red: Coca-Cola’s Christmas Makeover  7. Rudolph’s Rise to Stardom: Department Store Giveaway to Christmas Classic  Part III: Shaping the American Appetite  8. An Apple a Day: Hard Cider to Health Food  9. Orange: The Color of Decaf  10. Reimagining What’s for Dinner: Beef, Nostalgia, and American Identity  Part IV: Designing Belonging  11. Diamonds Are Forever: The Business of “I Do”  12. The Prom Economy: American Teen Coming-of-Age Tradition  13. The Khaki Solution: Inventing Casual Friday  14. The Blueprint That Built America

Über Autor(innen)

Regina Luttrell is Professor of Public Relations and Senior Associate Dean in the S.I. Newhouse School of Public Communications at Syracuse University, USA.