Business and Professional Writing

2. Auflage 2019
ISBN: 978-1-55481-472-5
Verlag: Broadview Press

Buch, Englisch, 432 Seiten, Paperback, Format (B × H): 165 mm x 229 mm, Gewicht: 596 g

Straightforward, practical, and focused on realistic examples, Business and Professional Writing: A Basic Guide is an introduction to the fundamentals of professional writing. The book emphasizes clarity, conciseness, and plain language. Guidelines and templates for business correspondence, formal and informal reports, brochures and press releases, and oral presentations are included. Exercises guide readers through the process of creating and revising each genre, and helpful tips, reminders, and suggested resources beyond the book are provided throughout. The second edition includes new sections on information security and ethics in business writing. New formal proposal examples have been added, and the text has been updated throughout. Business and Professional Writing instructor site resources include PowerPoint lectures, suggested assignments, grading rubrics, and lesson plans, and suggested lecture notes.

KEY FEATURES: - Very concise—points are made as briefly and directly as possible
- Tone is friendly and encouraging rather than formal or academic
- Strong coverage of marketing and promotional writing: brochures, social media, and news releases are covered along with other kinds of workplace writing
- Readable layout, with many concrete examples, instructive images, and helpful tips throughout

Autoren/Hrsg.

MacRae, Paul

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Betriebswirtschaft: Theorie & Allgemeines
• Geisteswissenschaften Sprachwissenschaft Schreiben und Publizieren, Kreatives Schreiben

Inhaltsverzeichnis

- Acknowledgements
- Preface
- Introduction to Business and Professional Writing
- Part I The Basics of Strong Writing
- Chapter 1 Plain Language
- Chapter 2 The Seven Cs of Good Professional Communication Introduction
- Chapter 3 The Eighth C: Learning Grammar Language
- Chapter 4 Copy-Editing
- Part II Document Design
- Chapter 5 Basic Document Design
- Chapter 6 Formatting for Correspondence
- Part III Correspondence
- Chapter 7 Emails and Memos
- Chapter 8 Letters: Good News, Neutral, and Bad News
- Chapter 9 Persuasive Letters
- Part IV Writing for a Job
- Chapter 10 Cover Letters
- Chapter 11 Resumes
- Part V Promotional Materials
- Chapter 12 News Releases
- Chapter 13 Brochures
- Chapter 14 Promotion on the Web
- Part VI Oral Presentations
- Chapter 15 Individual Oral Presentations
- Chapter 16 Group Presentations
- Part VII Reports
- Chapter 17 Informal Reports
- Chapter 18 Formal Reports
- Chapter 19 Formal Report Example
- Appendix A Answers to Exercise
- Index

Über Autor(innen)

Paul MacRae is an instructor of business and professional writing at the University of Victoria.