McNair | An Introduction to Political Communication | E-Book | sack.de
E-Book

E-Book, Englisch, 266 Seiten

Reihe: Communication and Society

McNair An Introduction to Political Communication


6. Auflage 2017
ISBN: 978-1-317-61172-1
Verlag: CRC Press
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 266 Seiten

Reihe: Communication and Society

ISBN: 978-1-317-61172-1
Verlag: CRC Press
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)



The sixth edition of An Introduction to Political Communication examines the nature of political public relations, political advertising and the role of the media in modern democracies. Brain McNair reflects on the role of political communication in current political shifts across the globe, from the referendum vote for the UK’s withdrawal from the European Union, the rise of right-wing populist groups in countries like Hungary, France and Italy, to the defeat of Hillary Clinton in the 2016 US presidential election. The book argues that these unprecedented trends have largely arisen out of an expanding digital media network and that this has allowed everyone from politicians and pressure - groups, to trade unions and terrorist organisations to bypass traditional, established media to widely communicate their messages.

This sixth edition has been comprehensively revised and updated to include:

• the 2016 US presidential election, and the rise of Donald Trump,

• the UK’s EU referendum of 2016 and the Scottish independence referendum of 2014,

• the growing role in political communication of the internet and social media platforms such as Twitter, Facebook and YouTube, and their destabilising impact on the management of political crises all over the world, including the Panama Papers, the shooting down of MH17, and Russia’s annexation of Crimea,

• the growing power of Wikileaks and other online information sources such as the International Consortium of Investigative Journalists to challenge state control of classified information.

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Autoren/Hrsg.


Weitere Infos & Material


List of Illustrations Preface and acknowledgements Preface to sixth edition PART I Politics in the age of mediation 1. Politics in the age of mediation 2. Politics, democracy and the media 3. The effects of political communication 4. The political media 5. The media as political actors PART II Communication politics 6. Party political communication I: Advertising 7. Party political communication II: Political public relations 8. Pressure-group politics and the oxygen of publicity 9. Political communication in a globalised world 10. Conclusion: performance politics and the democratic process Notes Bibliography Index


Brian McNair is Professor of Journalism, Media & Communication at Queensland University of Technology. He is the author of fourteen books, including Communication and Political Crisis (2016), Cultural Chaos (2006) and Journalists In Film (2010).



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