Entrepreneurship: The Practice and Mindset

1. Auflage 2017
ISBN: 978-1-4833-8352-1
Verlag: SAGE PUBN

Buch, Englisch, 560 Seiten, Format (B × H): 212 mm x 277 mm, Gewicht: 1147 g

Based on the world-renowned Babson Entrepreneurship program, this new text emphasizes practice and learning through action. Students will walk away from this text with the entrepreneurial mindset, skillset and toolset that can be applied to startups as well as organizations of all kinds. Suitable for students from a variety of academic backgrounds.

Autoren/Hrsg.

Neck, Heidi M.

Neck, Christopher P.

Murray, Emma L.

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung

Inhaltsverzeichnis

Preface
Acknowledgements
About the Authors
An Open Letter to All Students
PART I. INTRODUCING THE ENTREPRENEURIAL LIFESTYLE
CHAPTER 1. ENTREPRENEURSHIP: A GLOBAL SOCIAL MOVEMENT
Entrepreneurship Requires Action and Practice
Entrepreneurship May Be Different From What You Think
A Brief History of the Evolution of Entrepreneurship in the United States
Types Of Entrepreneurship
The World Is Participating in Entrepreneurship
How This Book Will Help You Practice Entrepreneurship
CHAPTER 2. PRACTICING ENTREPRENEURSHIP
Two Main Perspectives on Entrepreneurship
The Five Skills Most Important to The Practice of Entrepreneurship
Entrepreneurship Is More a Method than a Process
The Practice of Entrepreneurship: An Introduction
The Concept of Deliberate Practice
CHAPTER 3. DEVELOPING AN ENTREPRENEURIAL MINDSET
The Power of Mindset
What Is Mindset?
The Self-Leadership Habit
The Creativity Habit
The Improvisation Habit
The Mindset as the Pathway to Action
CHAPTER 4: SUPPORTING SOCIAL ENTREPRENEURSHIP
The Role of Social Entrepreneurship
Social Entrepreneurship and Wicked Problems
Types of Social Entrepreneurship
Capital Markets for Social Entrepreneurs
Social Entrepreneurs and Their Stakeholders
Differences Between Social Entrepreneurship And Corporate Social Responsibility
Social Entrepreneurship and Global Inclusion
PART II. CREATING AND FINDING OPPORTUNITIES
CHAPTER 5. GENERATING NEW IDEAS
The Entrepreneurial Mindset and Opportunity Recognition
Opportunities Start with Thousands of Ideas
Two Pathways to Opportunity Identification
Opportunities Through Active Search and Alertness
From Idea Generation to Opportunity Recognition
CHAPTER 6. USING DESIGN THINKING
What Is Design Thinking?
Design Thinking as a Human-Centered Process
Design Thinking Requires Empathy
The Design-Thinking Process: Inspiration, Ideation, Implementation
Pathways Toward Observation and Insights
Interviewing as a Useful Technique for Identify Needs
Variations of the Design-Thinking Process
CHAPTER 7. TESTING AND EXPERIMENTING IN MARKETS
What Are Experiments?
The Six Steps of Scientific Experimentation
Hypotheses and Customer Identification
Generating Data and the Rules of Experimentation
Types of Experiments
The Power of Storyboarding
PART III. EVALUATING AND ACTING ON OPPORTUNITIES
CHAPTER 8. BUILDING BUSINESS MODELS
What Is a Business Model?
The Four Parts of a Business Model
The Customer Value Proposition (CVP)
Different Types of CVPs and Customer Segments
The Business Model Canvas (BMC)
CHAPTER 9. PLANNING FOR ENTREPRENEURS
The Importance of Planning to Entrepreneurs
The Trim Framework
Plans Take Many Forms
The Business Plan Debate
Tips for Writing Business Plans
CHAPTER 10. CREATING REVENUE MODELS
What Is a Revenue Model?
Different Types of Revenue Models
Generating Revenue From “Free”
Revenue and Cost Drivers
Pricing Strategies
Calculating Prices
CHAPTER 11. LEARNING FROM FAILURE
Failure and Entrepreneurship
The Failure Spectrum
Fear of Failure
Learning From Failure
Getting Gritty: Building a Tolerance for Failure
PART IV. RESOURCING NEW OPPORTUNITIES
CHAPTER 12. BOOTSTRAPPING FOR RESOURCES
What Is Bootstrapping?
Bootstrapping Strategies
Crowdfunding Versus Crowdsourcing
Crowdfunding Startups and Entrepreneurships
The Four Contexts for Crowdfunding
The Advantages of Crowdfunding
A Quick Guide to Successful Crowdfunding
CHAPTER 13. FINANCING FOR STARTUPS
What Is Equity Financing?
The Basics Of Valuation
Angel Investors
Venture Capitalists (VCs)
Due Diligence
The Entrepreneur’s Dilemma
APPENDIX A. FINANCIAL STATEMENTS AND PROJECTIONS FOR STARTUPS
Financial Projections for Startups
Three Essential Financial Statements
Linkages between the Three Financial Statements
The Journey of Cash: The Cash Conversion Cycle
Building Pro Forma Financial Statements
Building Assumptions: Operating Policies and Other Key Assumptions
CHAPTER 14. DEVELOPING NETWORKS
The Power of Networks
The Value of Networks
Building Networks
Virtual Networking
Networking to Build the Founding Team
CHAPTER 15. NAVIGATING LEGAL AND IP ISSUES
Legal Considerations
Types of Legal Structures
Legal Mistakes Made by Startups
Intellectual Property (IP)
Global IP Theft
Common IP Traps
Hiring Employees
CHAPTER 16. MARKETING AND PITCHING YOUR IDEA
The Role of Marketing and Pitching in Entrepreneurship
The Basic Principles of Marketing
Entrepreneurial Marketing
Marketing Through Social Media
Marketing Yourself
The Art of Pitching
APPENDIX B. The Pitch Deck
Overview of the Pitch Deck
Pitch Deck Slides
The Question and Answer Period
Glossary
Notes
Name Index
Subject Index

Über Autor(innen)

Murray, Emma L.
Emma L. Murray, BA, HDip, DBS IT, completed a bachelor of arts degree in English and Spanish at

University College Dublin (UCD) in County Dublin, Ireland, followed by a higher diploma (HDip)

in business studies and information technology at the Michael Smurfit Graduate School of Business in

County Dublin, Ireland. Following her studies, Emma spent nearly a decade in investment banking

before becoming a full-time writer and author.

Emma has worked on numerous texts, including business and economics, self-help, and psychology.

She is the coauthor of the principles of management textbook, Management: A Balanced Approach

to the 21st Century (1st ed., 2013, Wiley; 2nd ed., 2017, Wiley; 3rd, ed., 2021, Sage); an introduction

to entrepreneurship textbook, Entrepreneurship (1st ed., 2017, Sage; 2nd ed., 2020, Sage); an introduction

to organizational behavior textbook, Organizational Behavior (1st ed., 2017, Sage; 2nd ed., [2019],

Sage; 3rd ed., 2024, Sage), and an introduction to business textbook, Introduction to Business (2024,

Sage). She lives in London, United Kingdom, with her husband and 2 children.

Neck, Christopher P.
Dr. Christopher P. Neck, PhD, is currently an associate professor of Management at Arizona State

University, where he held the title “University Master Teacher.” From 1994 to 2009, he was part of

the Pamplin College of Business faculty at Virginia Tech. He received his PhD in Management from

Arizona State University and his MBA from Louisiana State University. Neck is author and/or coauthor

of 27 books, including Self-Leadership: The Definitive Guide to Personal Excellence (1st ed., 2017,

Sage; 2nd ed., 2019, Sage); Get a Kick Out of Life: Expect the Best of Your Body, Mind, and Soul at Any Age

(2017, Clovercroft Publishing); Fit to Lead: The Proven 8-week Solution for Shaping Up Your Body, Your

Mind, and Your Career (1st ed., 2004, St. Martin’s Press; 2nd ed., 2012, Carpenter’s Sons Publishing);

Mastering Self-Leadership: Empowering Yourself for Personal Excellence, 6th ed. (2013, Pearson); The

Wisdom of Solomon at Work (2001, Berrett-Koehler); For Team Members Only: Making Your Workplace

Team Productive and Hassle-Free (1997, Amacom Books); and Medicine for the Mind: Healing Words

to Help You Soar, 4th ed. (Wiley, 2012). Neck is also the coauthor of the principles of management

textbook, Management: A Balanced Approach to the 21st Century (1st ed., 2013, Wiley; 2nd ed., 2017,

Wiley; 3rd ed. 2021, Sage); an introduction to entrepreneurship textbook, Entrepreneurship (1st ed.,

2017, Sage; 2nd ed., 2020, Sage); an introduction to organizational behavior textbook, Organizational

Behavior (1st ed., 2017, Sage; 2nd ed., 2019, Sage), and an introduction to business textbook

(Introduction to Business, 2022, Sage).

Dr. Neck’s research specialties include employee/executive fitness, self-leadership, leadership, group

decision-making processes, and self-managing teams. He has over 150 publications in the form of

books, chapters, and articles in various journals. Some of the outlets in which Neck’s work has appeared

include Organizational Behavior and Human Decision Processes, The Journal of Organizational Behavior,

The Academy of Management Executive, Journal of Applied Behavioral Science, The Journal of Managerial

Psychology, Executive Excellence, Human Relations, Human Resource Development Quarterly, Journal of

Leadership Studies, Educational Leadership, and The Commercial Law Journal.

Neck is the deputy editor of the Journal of Leadership and Management. Due to Neck’s expertise in

management, he has been cited in numerous national publications including The Washington Post, The

Wall Street Journal, The Los Angeles Times, The Houston Chronicle, and the Chicago Tribune.

Dr. Neck was recently voted as a semi-finalist (out of 140 nominations) for the prestigious international

2020 Baylor University Cherry Award for Great Teaching. He finished in the top 6 of all nominations.

Neck was also the recipient of the 2007 Business Week Favorite Professor Award. He is featured on www

.businessweek.com as one of the approximately 20 professors from across the world receiving this award.

Dr. Neck has taught over 70,000 students during his career in higher education. Neck currently teaches

a mega section of Management Principles to approximately 900 students at Arizona State University.

Neck was the recipient of the 2020 John W. Teets Outstanding Undergraduate Teaching Award

(voted by W.P Carey students). Neck also received the Order of Omega Outstanding Teaching Award

for 2012. This award is awarded to 1 professor at Arizona State by the Alpha Lamda Chapter of this

leadership fraternity. His class sizes at Virginia Tech filled rooms up to 2500 students. He received

numerous teaching awards during his tenure at Virginia Tech, including the 2002 Wine Award for

Teaching Excellence. Also, Neck was the 10-time winner (1996, 1998, 2000, 2002, 2004, 2005, 2006,

2007, 2008, and 2009) of the Students’ Choice Teacher of the Year Award (voted by the students for the

best teacher of the year within the entire university). Also, some of the organizations who have participated

in Neck’s management development training include Anavate Partners, Mountainside Fitness,

GE/Toshiba, Busch Gardens, Clark Construction, the United States Army, Crestar, American Family

Insurance, Sales and Marketing Executives International, American Airlines, American Electric

Power, W. L. Gore & Associates, Dillard’s Department Stores, and Prudential Life Insurance. Neck is

also an avid runner. He has completed 12 official marathons and over 100 unofficial ones, including

the Boston Marathon, New York City Marathon, and the San Diego Marathon. In fact, his personal

record for a single long-distance run is a 48-mile run.

Neck, Heidi M.
Heidi M. Neck, PhD, is a Babson College professor and the Jeffry A. Timmons Professor of

Entrepreneurial Studies. She has taught entrepreneurship at the undergraduate, MBA, and executive

levels. She is the academic director of the Babson Academy, a dedicated unit within Babson

that inspires change in the way universities, specifically their faculty and students, teach and learn

entrepreneurship. The Babson Academy builds on Neck’s work starting the Babson Collaborative, a

global institutional membership organization for colleges and universities seeking to increase their

capability and capacity in entrepreneurship education, and her leadership of Babson’s Symposia for

Entrepreneurship Educators (SEE), programs designed to inspire faculty from around the world to

teach more experientially and entrepreneurially. Neck has directly trained more than 3,500 faculty

around the world in the art and craft of teaching entrepreneurship. An award-winning teacher, Neck

has been recognized for teaching excellence at Babson for undergraduate, graduate, and executive education.

She has also been recognized by international organizations, the Academy of Management and

USASBE, for excellence in pedagogy and course design. In 2016, The Schulze Foundation awarded her

Entrepreneurship Educator of the Year for pushing the frontier of entrepreneurship education in higher

education. She was again recognized as Entrepreneurship Educator of the Year in 2022 by the United

States Association for Small Business and Entrepreneurship (USASBE) for her contributions that have

substantively advanced how scholars think and approach entrepreneurship teaching and learning.

Most recently, Neck was the recipient of the 2023 Karl Vesper Pioneer Award from the Experiential

Classroom at Notre Dame for her work to expand the reach and impact of entrepreneurship education.

Her research interests include entrepreneurship education with a specific interest in building entrepreneurial

mindsets. Neck is the lead author of Teaching Entrepreneurship: A Practice-Based Approach,

Volumes 1 and 2 (Elgar), books written to help educators teach entrepreneurship in more experiential

and engaging ways. Additionally, she has published 40+ book chapters, research monographs, and

refereed articles in such journals as Journal of Small Business Management, Entrepreneurship Theory &

Practice, and Entrepreneurship Education & Pedagogy.

Neck speaks and teaches internationally on cultivating the entrepreneurial mindset and espousing the

positive force of entrepreneurship as a societal change agent. She consults and trains organizations of all

sizes on building entrepreneurial capacity. She is the cofounder of VentureBlocks, an education-technology

company, and achieved a successful exit with FlowDog, a canine aquatic fitness and rehabilitation center

located just outside of Boston. She also served on the board of a 100% family-owned, seventh-generation

land-management company in Louisiana, A. Wilbert’s & Sons. Heidi earned her PhD in Strategic

Management and Entrepreneurship from the University of Colorado at Boulder. She holds a BS in

Marketing from Louisiana State University and an MBA from the University of Colorado, Boulder.