Netessine / Tang / Netessine. | Consumer-Driven Demand and Operations Management Models | E-Book | sack.de
E-Book

E-Book, Englisch, Band 131, 488 Seiten, eBook

Reihe: International Series in Operations Research Management Science

Netessine / Tang / Netessine. Consumer-Driven Demand and Operations Management Models

A Systematic Study of Information-Technology-Enabled Sales Mechanisms
1. Auflage 2009
ISBN: 978-0-387-98026-3
Verlag: Springer US
Format: PDF
 Kopierschutz: 1 - PDF Watermark

A Systematic Study of Information-Technology-Enabled Sales Mechanisms

E-Book, Englisch, Band 131, 488 Seiten, eBook

Reihe: International Series in Operations Research Management Science

ISBN: 978-0-387-98026-3
Verlag: Springer US
Format: PDF
 Kopierschutz: 1 - PDF Watermark

This important book is by top scholars in supply chain management, revenue management, and e-commerce, all of which are grounded in information technologies and consumer demand research. The book looks at new selling techniques designed to reach the consumer.

Netessine / Tang / Netessine. Consumer-Driven Demand and Operations Management Models jetzt bestellen!

Zielgruppe

Professional/practitioner

Autoren/Hrsg.

Netessine., Serguei
Netessine, Serguei
Tang, Christopher S.

Weitere Infos & Material

Rational Consumer Behavior: Endogenous Decision Making Mechanisms.- Cheap Talk in Operations: Role of Intentional Vagueness.- Product Design in a Market with Satisficing Customers.- The Effect of Assortment Rotation on Consumer Choice and Its Impact on Competition.- Models of Herding Behavior in Operations Management.- Organizational Strategies for Managing Rational/Strategic Consumer Behavior.- Internet-Based Distribution Channel for Product Diversion with Potential Manufacturer#x2019;s Intervention.- Managing Client Portfolio in a Two-Tier Supply Chain.- Strategic Customer Behavior and the Benefit of Decentralization.- Product Strategies for Managing Rational/Strategic Consumer Behavior.- Is Assortment Selection a Popularity Contest?.- Product Design, Pricing, and Capacity Investment in a Congested Production System.- Selling to Strategic Customers: Opaque Selling Strategies.- Competing Through Mass Customization.- Operational Strategies for Managing Rational/Strategic Consumer Behavior.- Counteracting Strategic Consumer Behavior in Dynamic Pricing Systems.- Mitigating the Adverse Impact of Strategic Waiting in Dynamic Pricing Settings: A Study of Two Sales Mechanisms.- The Impact of Strategic Consumer Behavior on the Value of Operational Flexibility.- Capacity Rationing with Strategic Customers.- Strategic Behavior in Supply Chains: Information Acquisition.- Shaping Consumer Demand through the Use of Contingent Pricing.- Strategic Consumer Response to Dynamic Pricing of Perishable Products.- Strategic Behavior in Supply Chains: Information Acquisition.

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