O'Dea / Phillips Digital Communications at Work

Designing Channels for Employee Engagement and Experience
1. Auflage 2026
ISBN: 978-1-3986-2608-9
Verlag: Kogan Page
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 328 Seiten, Web PDF

Implement a digital communications strategy that boosts engagement, retention and productivity in a hybrid workplace. Digital Communications at Work is the practical guide for internal communications managers, HR business partners and mid-level leaders who want to optimize how employees connect, collaborate and access essential information. Written by two leading digital communications experts, it combines proven principles, actionable frameworks and real-world examples help you deliver measurable results and strengthen your professional credibility. Drawing on examples including from universities, global banks, professional institutes and international charities, this book will enable you to: - Develop a tailored channel strategy aligned to business goals and culture - Build and present a compelling business case to secure leadership buy-in - Apply frameworks to select, integrate and optimize digital tools effectively - Implement content plans that sustain engagement and talent retention - Measure, analyze and refine for continuous improvement and ROI With step-by-step guidance and actionable tools, Digital Communications at Work equips you to navigate the planning, politics, finance and IT challenges and create a seamless digital employee experience that supports organizational performance. Themes include: Internal communications strategy, hybrid workplace engagement, content planning, channel optimization, employee experience, communications ROI

Autoren/Hrsg.

O'Dea, Sharon

Phillips, Jonathan

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Personalwesen, Human Resource Management
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Public Relations
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Unternehmenskultur, Corporate Governance
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmenskommunikation

Inhaltsverzeichnis

• • Chapter - 00: Introduction;
• Section - ONE: Discover;
• • Chapter - 01: Discovery – identifying internal communication needs, barriers and pain points;
  • Chapter - 02: Platforms – choosing the right digital communications and digital workplace architecture;
  • Chapter - 03: Building the business case – costs, benefits and ROI of digital internal communication channels;
• Section - TWO: Develop;
• • Chapter - 04: Publishing – the role of the intranet in digital communications and employee experience;
  • Chapter - 05: Distribution – reaching the right people at the right time across digital channels;
  • Chapter - 06: Governance – digital workplace communication processes and management;
  • Chapter - 07: People – building capability and skills for digital internal communications;
• Section - THREE: Deliver;
• • Chapter - 08: Content – best practices for internal communication content design and publishing;
  • Chapter - 09: Communities – enterprise social networks and employee communities;
  • Chapter - 10: Launching channels – how to launch internal communication platforms and digital tools;
  • Chapter - 11: Measurement and management – evaluating performance, engagement and impact in internal communication;
• Section - FOUR: Future;
• • Chapter - 12: The future of digital communication and employee experience;

Über Autor(innen)

O'Dea, Sharon
<b>Sharon O'Dea</b> is co-founder of Lithos Partners, based in Amsterdam, the Netherlands. With over 20 years' experience, she previously worked as Head of Digital Communications for Standard Chartered and has advised some of the world's best-known organizations including banks, global corporates, world-class universities and leading charities. She writes and speaks regularly on internal communications, platform strategy and the digital workplace, and is one of the world's most-followed comms professionals on LinkedIn. O'Dea is a member of the Institute of Internal Communications, the International Association of Business Communicators and the Chartered Institute of Public Relations.

Phillips, Jonathan
<b>Jonathan Phillips </b>is co-founder of Lithos Partners based in Bristol, UK. With more than 20 years' experience he is a regular speaker and writer on Digital Workplace and Communications. Formerly Head of Digital Communications for Coca-Cola Enterprises, he is an advisor to the UK government.

Sharon O'Dea is co-founder of Lithos Partners. With over 15 years' experience, she has advised some of the world's best-known organizations including banks, global corporates, world-class universities and leading charities. She is a member of the Institute of Internal Communications, the International Association of Business Communicators and the Chartered Institute of Public Relations. Jonathan Phillips is co-founder of Lithos Partners. With more than 20 years' experience he is a regular speaker and writer on digital workplace and communications, adviser to the UK, government and former senior leader in digital communications in the Coca-Cola system.