Digital Communications at Work

Designing Channels for Employee Engagement and Experience
1. Auflage 2026
ISBN: 978-1-3986-2607-2
Verlag: Kogan Page

Buch, Englisch, 296 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 667 g

Implement a digital communications strategy that boosts engagement, retention and productivity in a hybrid workplace.

Digital Communications at Work is the practical guide for internal communications managers, HR business partners and mid-level leaders who want to optimize how employees connect, collaborate and access essential information. Written by two leading digital communications experts, it combines proven principles, actionable frameworks and real-world examples help you deliver measurable results and strengthen your professional credibility.

Drawing on examples including from universities, global banks, professional institutes and international charities, this book will enable you to:

- Develop a tailored channel strategy aligned to business goals and culture

- Build and present a compelling business case to secure leadership buy-in

- Apply frameworks to select, integrate and optimize digital tools effectively

- Implement content plans that sustain engagement and talent retention

- Measure, analyze and refine for continuous improvement and ROI

With step-by-step guidance and actionable tools, Digital Communications at Work equips you to navigate the planning, politics, finance and IT challenges and create a seamless digital employee experience that supports organizational performance.

Autoren/Hrsg.

O'Dea, Sharon

Phillips, Jonathan

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Public Relations
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmenskommunikation
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Unternehmenskultur, Corporate Governance
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Personalwesen, Human Resource Management

Inhaltsverzeichnis

Chapter - 00: Introduction: Communications in the Digital Workplace Section - ONE: Discover Chapter - 01: Start with Discovery: Identifying Communication Needs and Barriers to Effectiveness Chapter - 02: Building the Business Case: Understanding the Costs, Benefits and Value of Digital Channels and Programmes for Communications Section - TWO: Develop Chapter - 03: Platforms: Choosing the Digital Communications Architecture That's Right for Your Organisation Chapter - 04: Publishing: The Role of the Intranet in Digital Communications Chapter - 05: Distribution: Best Practices for Ensuring Messages Reach the Right People, at the Right Time Chapter - 06: Processes: Digital Workplace Governance for Effective Long-Term Management Chapter - 07: People: Building Capability for Digital Communications Section - THREE: Deliver Chapter - 08: Content: Best Practices for Development and Publishing Chapter - 09: Communities: The Benefits and Challenges of Enterprise Social Tools Chapter - 10: Launching Channels: How to Successfully Launch New Platforms, Features or Campaigns Chapter - 11: Measurement and Management Section - FOUR: Maintaining your Digital Workplace Chapter - 12: What's Next for Internal Communications?

Über Autor(innen)

O'Dea, Sharon
Sharon O'Dea is co-founder of Lithos Partners, based in Amsterdam, the Netherlands. With over 15 years' experience, she previously worked as Head of Digital Communications for Standard Chartered and is a member of the Institute of Internal Communications, the International Association of Business Communicators and the Chartered Institute of Public Relations.

Phillips, Jonathan
Jonathan Phillips is co-founder of Lithos Partners based in Bristol, UK. With more than 20 years' experience he is a regular speaker and writer on Digital Workplace and Communications. Formerly Head of Digital Communications for Coca-Cola Enterprises, he is an advisor to the UK government.