Patilinet Marketing Effectiveness

Applying Marketing Science for Brand Growth
1. Auflage 2025
ISBN: 978-1-3986-2107-7
Verlag: Kogan Page
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 264 Seiten, Accessible EPUB

Looking to boost your marketing impact by mastering measurable effectiveness across all channels?

Marketing Effectiveness is a practical guide tailored for mid-career marketers ready to develop strategic frameworks that deliver quantifiable growth, written by leading marketing practitioner Sorin Patilinet. Drawing on cutting-edge science and advanced analytics, this book offers actionable tools to implement and optimize marketing strategies based on robust, evidence-driven insights.

You'll learn how to:

- Apply principles of marketing effectiveness beyond ROI to all marketing mix elements
- Develop data-driven decision-making frameworks that fuel sustainable growth
- Leverage neuroscience and machine learning to deepen customer understanding
- Explore real-world examples from Snickers, Warby Parker and Uber Eats
- Prepare for AI's evolving role in enhancing marketing measurement and strategy

Packed with detailed chapters and expert guidance, this book equips you to lead with confidence and elevate your career by driving measurable marketing success.

Themes include: Marketing effectiveness, data-driven strategy, neuroscience in marketing, AI in analytics, decision-making frameworks, career development

Autoren/Hrsg.

Patilinet, Sorin

Weitere Mitwirkende

Wakely, Jane

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Internationales Management
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
• Mathematik | Informatik EDV | Informatik Daten / Datenbanken Data Mining
• Wirtschaftswissenschaften Betriebswirtschaft Marktforschung
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing

Inhaltsverzeichnis

Chapter - 01: Marketing Science: Buzzword or Academic Reality? Chapter - 02: Marketing Effectiveness the Holy Grail of Business Today Chapter - 03: The Role Data Plays in Shaping Your Strategy Chapter - 04: Product and Pricing Effectiveness Chapter - 05: Media Channels: Effectiveness vs. Efficiency Chapter - 06: CREATIVE: The Art and Science of Brand Advertising Chapter - 07: RESEARCH: The Science Measuring Marketing Effectiveness Chapter - 08: Navigating the Future of Marketing in the Age of AI Chapter - 09: The Effective Marketer: Mastering Personal Growth & Building High-Impact Teams Chapter - 10: The 10 Books That Shaped the Marketing Engineer in Me

Über Autor(innen)

Patilinet, Sorin
Sorin Patilinet is the Senior Director of Marketing Effectiveness at Mars based in Brussels, Belgium. His initiatives such as the innovative AVI and ACE effectiveness measurement systems have earned industry recognition from prestigious organizations including WARC, ANA and WFA. As a keynote speaker at renowned industry events including Cannes, WFA, ANA, Mad//fest, Festival of Marketing, Possible, and ARF, and as a regular guest lecturer at Wharton Business School and other universities in Europe, Sorin plays a crucial role in shaping the future of marketing and inspiring the next generation of marketers.

Sorin Patilinet is the Senior Director of Marketing Effectiveness at Mars based in Brussels, Belgium. His initiatives such as the innovative AVI and ACE effectiveness measurement systems have earned industry recognition from prestigious organizations including WARC, ANA and WFA. As a keynote speaker at renowned industry events including Cannes, WFA, ANA, Mad//fest, Festival of Marketing, Possible, and ARF, and as a regular guest lecturer at Wharton Business School and other universities in Europe, he plays a crucial role in shaping the future of marketing and inspiring the next generation of marketers.