Ugandan Music in the Marketing Era

The Branded Arena
2015. Auflage 2015
ISBN: 978-1-137-54939-6
Verlag: Palgrave MacMillan Us

Buch, Englisch, 205 Seiten, Format (B × H): 140 mm x 216 mm, Gewicht: 3796 g

David G. Pier offers an ethnographic study of the Senator Extravaganza traditional dance competition in Uganda, and the performers, marketers, and other actors who were involved in it. Pier illustrates the event as part of a broader moment in Ugandan and African public culture - one in which marketing is playing an increasingly dominant role.

Zielgruppe

Research

Autoren/Hrsg.

Pier, David G.

Fachgebiete

• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Medien-, Informations und Kommunikationswirtschaft Musikindustrie
• Sozialwissenschaften Ethnologie | Volkskunde Ethnologie Kunstethnologie, Musikethnologie
• Geisteswissenschaften Musikwissenschaft Musikwissenschaft Allgemein Musikpsychologie, Musiksoziologie
• Geisteswissenschaften Musikwissenschaft Musikwissenschaft Allgemein Musikethnologie
• Geisteswissenschaften Musikwissenschaft Musikwissenschaft Allgemein Musikindustrie

Über Autor(innen)

David G. Pier is Assistant Professor in the Department of African, African American, and Diaspora Studies at the University of North Carolina, Chapel Hill, USA. An ethnomusicologist studying music and cultural politics in Africa and the United States, his work has been published in such leading journals as Africa.