Roth / Eberle / Meyer New Strategies for Competitive Advantage

1. Auflage 2011
ISBN: 978-3-939928-56-0
Verlag: Kellner Verlag
Format: PDF
Kopierschutz: 0 - No protection

E-Book, Englisch, Deutsch, 298 Seiten

Reihe: IBSA Studies in Management and Innovation

Teaching in a global classroom, learning in multicultural groups, and undertaking research projects with client companies provide a unique view on problem solving. IBSA, a dynamic network of international oriented business schools, offers a dual master’s degree program with seven, non-competing specializations. Graduates of the IMBA program are well prepared to become future business leaders who understand and can manage the challenges in a technology driven global work environment. Today, there is no easy way for sustainable value creation in a highly competitive market. It is not surprising to learn how much expertise and effort managers have to expend in the search for the optimum business or marketing plan. This is especially true in successful corporate settings where introducing change to optimize opportunities is a very risk taking decision under extreme uncertainties. The research studies presented in this, the first, volume of the IBSA-Studies in Management and Innovation cover three aspects: Standards for implementing project management, identification of lead users for the development of new medical devices in a technology and knowledge driven environment, and the comparison of two low cost carrier business models in two different markets. With a strong focus on application the book is addressed to individuals and companies who are open to new ideas and strategies to achieve competitive advantage. Contents: Alexander A. Eberle A Comparison of PMI and IPMA Approaches: Analysis to Support the Projekt Mnagement Standard and Certification System Selection Anahid Shamsi Nejad Open Innovation. The Lead User Method as a Tool for New Product Development Projects of Medical Devices – Lead User Identification at Johnson & Johnson Medical Anirudh Krishen Koul Strategies for Low Cost Carriers in Multi-Markets of the Asia Pacific Region.

Autoren/Hrsg.

Eberle, Alexander A.

Shamsi Nejad, Anahid

Koul, Anirudh Krishen

Roth, Reinhold

Meyer, Helga

Inhaltsverzeichnis

1;Cover;1
2;Inside title;2
3;Impressum;3
4;Preface;4
5;Table of Contents;5
6;Introduction;7
7;A Comparison of PMI and IPMA Approaches: Analysis to Support the Project Management Standard and Certification System Selection;11
7.1;1 Introduction;12
7.2;2 Terms and Definitions;17
7.3;3 Research Design;26
7.4;4 The Comparison;35
7.4.1;4.1 Comparison of IPMA and PMI;35
7.4.2;4.2 Comparison of the PMBOK® Guide 4th Ed. and ICB Ver. 3.0;42
7.4.3;4.3 Comparison of the Associated Certification Systems;71
7.4.4;4.4 The Selection Process;85
7.5;5 Conclusions;102
7.6;Bibliography;107
7.7;Appendix A: PMBOK® Guide 4th ed. Tools and Techniques and ICB v. 3.0;111
7.8;Appendix B: PM Standards Diffusion in Germany and Switzerland;117
8;Open Innovation. The Lead User Method as a Tool for New Product Development Projects of Medical Devices - Led User Identification at Johnson & Johnson Medical;119
8.1;1 Introduction;120
8.2;2 Key Definitions and Concepts;128
8.3;3 Literature Review: The Lead User Theory;140
8.4;4 Research Design and Methodology;159
8.5;5 Empirical Part;167
8.5.1;5.1 Case Study Analysis: Lead User projects at Ethicon;167
8.5.2;5.2 Lead User Characteristics in the Study Field;179
8.5.3;5.3 Search Field Characteristics;192
8.5.4;5.4 Discussion of Findings and Managerial Implications;194
8.5.5;5.5 Limitations and Future Research;207
8.6;6 Conclusions;210
8.7;Bibliography;215
9;Strategies for Low Cost Carriers in Multi-Markets of the Asia Pacific Region;221
9.1;1 Introduction;222
9.2;2 Evolution of Low Cost Carriers;225
9.3;3 Low Cost Carriers - Ryanair as LCC Model;238
9.4;4 Asia Pacific as a New Market for Low Cost Carriers;252
9.5;5 Forging Alliance within the Low Cost Carrier Segment - An Analysis of AirAsia;265
9.5.1;5.1 AirAsia;265
9.5.2;5.2 Reasons for AirAsia of Forming an Alliance;269
9.5.3;5.3 Market Position;274
9.5.4;5.4 AirAsia Business Modell;281
9.6;6 Conclusions;285
9.7;Bibliography;288
10;About the Editors;293
10.1;Helga Meyer;293
10.2;Rebecca I. Porterfield;293
10.3;Reinhold Roth;294
11;About the Authors;295
11.1;Alexander A. Eberle;295
11.2;Anirudh Krishen Koul;295
11.3;Anahid Shamsi Nejad;296
12;UNIVERSITY OF APPLIED SIENCE;297
13;Further books;299
14;Back Cover;300