Buch, Englisch, 304 Seiten, HC gerader Rücken kaschiert, Format (B × H): 161 mm x 240 mm, Gewicht: 624 g
How to Create a Plan for Your Business That Works
Buch, Englisch, 304 Seiten, HC gerader Rücken kaschiert, Format (B × H): 161 mm x 240 mm, Gewicht: 624 g
ISBN: 978-0-7494-7916-9
Verlag: Kogan Page
Illustrated throughout with case studies from both successful and failed campaigns, Understanding Social Media democratizes knowledge of social media and promotes best practice, answering questions such as 'How do you create a compelling social media campaign?', 'How do you build and engage with an audience?' and 'Where is the line between online PR and social media drawn?' It is the most comprehensive and practical reference guide to social media available.
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Weitere Infos & Material
Chapter - 01: Getting started - how to create a compelling social media programme; Chapter - 02: Rules governing the relationship between search and social; Chapter - 03: How to budget for social media activities; Chapter - 04: Setting KPIs and measuring success; Chapter - 05: Understanding social media ROI - what matters and what doesn't; Chapter - 06: Why social media is central to customer experience; Chapter - 07: How to build a social media team - how to pick the right suppliers; Chapter - 08: Understanding the relationship between online PR and social media; Chapter - 09: The future for social media and the vastly changing landscape; Chapter - 10: Risk assessment and risk management in social media