How Starbucks Fought For Its Life without Losing Its Soul
E-Book, Englisch, 348 Seiten, E-Book
ISBN: 978-1-119-97923-4
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)
Offering readers a snapshot of a moment in history that left nocompany unscathed, the book zooms in to show, in riveting detail,how one company struggled and recreated itself in the midst of itall. The fast paced narrative is driven by day-to-day tension asconflicts arise and lets readers into Schultz's psyche as he comesto terms with his limitations and evolving leadership style. Onwardis a compelling, candid narrative documenting the maturing of abrand as well as a businessman.
Onward represents Schultz's central leadershipphilosophy: It's not just about winning, but the right way to win.Ultimately, he gives readers what he strives to deliver every day-a sense of hope that, no matter how tough times get, the future canbe just as or more successful than the past, whatever one definessuccess to be.
"Through the lens of his personal leadership journey, with allof its dizzying ups and agonizing downs, Howard Schultz haswritten, with aching honesty and passion, the single most importantbook on leadership and change for our time and for every generationof leaders. This book is not just recommended reading, it'srequired."
Warren Bennis, Distinguished Professor of Business,University of Southern California, and author of the recentlypublished Still Surprised: A Memoir of a Life in Leadership
"[This] sequel to the founding of Starbucks is grittier, moregripping, and dramatic, and [Schultz's] voice is winning andauthentic. This is a must-read for anyone interested in leadership,management, or the quest to connect a brand with the consumer."
Publishers Weekly
Autoren/Hrsg.
Weitere Infos & Material
Introduction.
Part One: Love.
1 A Beverage of Truth.
2 A Love Story.
3 Surfacing.
4 Nothing is Confidential.
5 Magic.
6 Loyalty.
7 Believe.
Part Two: Confidence.
8 A Reservoir of Trust.
9 A New Way to See.
10 Playing to Win.
11 Elevating the Core.
12 Get in the Mud.
13 A Reason to Exist.
14 Benevolence.
15 Beyond the Status Quo.
16 Bold Moves.
Part Three: Pain.
17 Whirlwind.
18 A Lethal Combination.
19 Reverence.
20 No Silver Bullets.
21 I Know this to be True.
Part Four: Hope.
22 Truth in Crisis.
23 A Galvanizing Moment.
24 Nimble.
25 Plan B.
26 Stay the Course.
Part Five: Courage.
27 Innovate.
28 Conviction.
29 Connecting Dots.
30 Balance.
31 Conscience.
32 Winning.
33 Ni Hao.
Tribute.
Acknowledgments.
Photo credits.
Index.