Research Methods for Business

A Skill-Building Approach
6. Auflage 2013
ISBN: 978-1-119-94225-2
Verlag: John Wiley & Sons

Medienkombination, Englisch, 436 Seiten, E-Bundle, Format (B × H): 189 mm x 235 mm, Gewicht: 812 g

Research Methods for Business: A Skill-Building Approach is a concise and straightforward introduction for students to the world of business research. The skill-building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran's popular and accessible style of writing, Roger Bougie draws upon his extensive experience of the field to present an up-to-date guide on business research for the aspiring future manager.
The sixth edition has been substantially revised to go beyond the scientific approach and gives students a comprehensive introduction to what constitutes good research. This edition includes a range of new material on alternative approaches to business research, including three new chapters on: The Critical Literature Review, Observation, and Questionnaires. Other chapters on The Broad Problem Area and Defining the Problem Statement, Research Design, Interviews and The Research Report have also been substantially revised.
The new edition also features cases from Europe, Asia and the US to give students a global view of modern business research methods. Examples are drawn from different areas of business - such as human resources management, strategic management, operations management, finance, accounting, and information management - to provide students with a comprehensive overview of the applications of research methods.
An extensive set of resources accompany this text, including:
* Video material developed by the author, giving extra explanation on difficult topics
* PowerPoint slides for each chapter
* Additional case studies
* Lecturer test bank including multiple choice, true false, short answer and essay questions
* Data sets
* Over 250 quiz questions for students' self-study
Find out more about these resources and visit our showcase site at: http://www.wileyresearchmethodsforbusiness.com/
An interactive e-Book is included with this text, featuring a wealth of embedded media, including: 20 videos, online case studies, self-test quizzes and flashcards.
View a demo of this e-book at: http://www.wileyresearchmethodsforbusiness.com/

Autoren/Hrsg.

Sekaran, Uma

Bougie, Roger

Inhaltsverzeichnis

INTRODUCTION
Chapter 1 Introduction to Research
Chapter 2 Scientific Investigation: Hallmarks and Process
Chapter 3 The Broad Problem Area, Preliminary Data Gathering, Problem Definition
RESEARCH DESIGN
Chapter 4 Elements of Research Design
PRIMARY DATA COLLECTION: QUALITATIVE METHODS
Chapter 5 Qualitative Data Collection Methods
Chapter 6 Observation
THEORETICAL FRAMEWORK
Chapter 7 Theoretical Framework & Hypothesis Development
PRIMARY DATA COLLECTION: QUANTITATIVE METHODS
Chapter 8 Measurement of Variables: Operational Definition
Chapter 9 Measurement: Scaling, Reliability, Validity
Chapter 10 Experimental Designs
SAMPLING
Chapter 11 Sampling
DATA ANALYSIS
Chapter 12 Quantitative Data Analysis
Chapter 13 Quantitative Data Analysis: Hypothesis Testing
Chapter 14 Qualitative Data Analysis
WRITING AND PRESENTING RESEARCH REPORT
Chapter 15 The Research Report