Knowledge Transfer in Service Research

Service Engineering in Startup Companies
1. Auflage 2014
ISBN: 978-3-8441-0335-9
Verlag: Josef Eul Verlag GmbH

Buch, Englisch, 152 Seiten, PB, Format (B × H): 148 mm x 210 mm, Gewicht: 253 g

Due to the influence of economic changes, young SMEs which are at the corporate identification stage of development must pay particular attention to general conditions such as the micro and macro environment. These often difficult starting points and problem situations make adjustment processes essential as there is freedom to act and the pursued strategies need to be reconsidered. Priority for all young SMEs is stable, sustainable and healthy growth. Therefore, it is a key management task to deal with the definition, planning, and implementation of strategies.

The objective of this thesis was to generate practical knowledge for young SMEs in the area of strategic corporate planning and service engineering and establish a workable and applicable phase approach for management.

The research results were systematized and evaluated to an action plan for a solution of the problem. The applications of the different instruments have been evaluated for their practicability using primary research in 17 multiple case studies over a two-year period. The evaluations of these case studies highlight the applicability of instruments in young SMEs. Based on these results, consequences were derived and future strategic challenges were pointed out.

Autoren/Hrsg.

Siegfried, Patrick

Inhaltsverzeichnis

1 Starting point of the study

2 The literature review in the form of an analysis of secondary studies
2.1 The services sector as an industry of the future
2.2 Service research studies
2.3 Studies on strategic corporate planning in SMEs
2.4 Studies on determinants of success in SMEs
2.5 Results obtained from the literature/study analysis

3 The explorative expert survey in young SMEs
3.1 The investigation procedure
3.2 Results for the quantitative analysis of the explorative expert survey
3.3 Results for the qualitative analysis of the explorative expert survey
3.4 Answering the research questions
3.5 Case comparisons of the empirical study

4 Formulation of hypotheses and objectives
4.1 Hypotheses for the present thesis
4.2 Objectives of the dissertation

5 Material and Method of the service engineering concept in young SMEs
5.1 Basics of the case study research
5.2 The implementation of the service engineering in the staff of young SMEs
5.3 The realization and implementation of service engineering in young SMEs taking as an example a research project of the Baden-Württemberg Foundation gGmbH
5.4 Structure of knowledge management for the support of service engineering in young SMEs
5.5 Application problems encountered with the realization and implementation of service engineering in SMEs

6 Conclusion and new research findings of SE
6.1 Development of a theoretical model of “service engineering” for the case study
6.2 Expected project results and benefits for SMEs
6.3 Applicability and reflection of research results by the SMEs

7 Summary and Implications for science and practice

Über Autor(innen)

Patrick Siegfried, born 1967 in Kassel, studied business administration at the University of Cooperative Education Mannheim, at the University of Bradford/UK, at the University of Wroclaw/PL as well as at the Leipzig Graduate School of Management. As a research assistant at the WHL Graduate School of Business and Economics in Lahr he was involved in a research project of the Baden-Württemberg Stiftung. About this research project is this dissertation, which was successfully defended for the PhD degree at the University of Kaposvár/HU in January 2014.