Handbook of Public Reations

8th Auflage
ISBN: 978-0-19-598022-6
Verlag: Oxford University Press

Buch, Englisch, 416 Seiten, Format (B × H): 166 mm x 240 mm

leading South African text giving academic and practical perspectives to public relations in the business and management environment

The updated eighth edition of Handbook of Public Relations will maintain its successes by providing current, relevant and topical PR case studies with up-to-date developments in the industry. The author team is now more extended. The participation of Mr Sej Motau, joining the author team, is crucial to the success of this book. He is a well-respected corporate practitioner in South Africa from Daimler Chrysler, a former president of PRISA, the Institute for Public Relations and Communications Management in Southern Africa, and now the current president of the Global Alliance. The material is current and reflects the changes in the profession at local, national, regional and international level. Ancillary material will include an Instructor's Manual and PowerPoint slides.

Autoren/Hrsg.

Skinner, Chris

Essen, Llew von

Mersham, Gary

Motau, Sejamothopo

Fachgebiete

• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften Kommunikationsmanagement, Public Relations
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Public Relations