Travis E-Commerce Usability

Tools and Techniques to Perfect the On-Line Experience
Erscheinungsjahr 2003
ISBN: 978-1-134-51447-2
Verlag: CRC Press
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 200 Seiten

Top performing dotcoms share a common feature. It isn't a new software plug-in or a design gadget or any other piece of technology. These sites share a passionate focus on usability.

This book is written by an international usability consultant, writer and trainer who specializes in the design and evaluation of web-based and wireless applications, e-commerce sites and interactive television. The author has worked with a number of blue-chip clients that value usability, including Hewlett-Packard, Thomas Cook, Philips, the Financial Times and Motorola.
This guide is designed for software developers, project managers, business analysts and user interface designers, and does not require a background in human factors or usability. E-Commerce Usability: Tools and Techniques to Perfect the On-Line Experience presents a practical, structured, customer-centered design method that encourages innovation yet helps you make sure your final design is still easy to use.

Autoren/Hrsg.

Travis, David

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Vertrieb
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Mathematik | Informatik EDV | Informatik Digital Lifestyle Internet, E-Mail, Social Media
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing

Inhaltsverzeichnis

Preface. Introduction. Analyze the Opportunity. Build the Context of Use. Create the User Experience. Track Real-World Usage and Continuously Improve the Site.

Über Autor(innen)

Dr David Travis is an international usability consultant, writer and trainer. He specializes in the design and evaluation of web-based and wireless applications, e-commerce sites and interactive television. David has worked with a number of blue-chip clients that value usability, including Hewlett-Packard, the BBC, Thomas Cook, Philips, the Financial Times and Motorola.