Buch, Englisch, 272 Seiten, Paperback, Format (B × H): 156 mm x 234 mm, Gewicht: 439 g
A Global History of Advertising
Buch, Englisch, 272 Seiten, Paperback, Format (B × H): 156 mm x 234 mm, Gewicht: 439 g
ISBN: 978-0-7494-6431-8
Verlag: Kogan Page
Exploring the roots of the advertising industry in New York and London, from Hopkins and Lasker to the Mad Men of the 50s, Tungate then covers today's big communication groups and the emerging markets of Eastern Europe, Asia and Latin America. Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.
Autoren/Hrsg.
Fachgebiete
- Wirtschaftswissenschaften Wirtschaftswissenschaften Wirtschaftsgeschichte
- Geisteswissenschaften Geschichtswissenschaft Geschichtliche Themen Wirtschaftsgeschichte
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Werbung
- Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Medien-, Informations und Kommunikationswirtschaft Werbeindustrie
Weitere Infos & Material
Chapter - 00: Introduction; Chapter - 01: Pioneers of persuasion; Chapter - 02: From propaganda to soap; Chapter - 03: Madison Avenue aristocracy; Chapter - 04: Creative revolutionaries; Chapter - 05: The Chicago way; Chapter - 06: The Brit pack; Chapter - 07: Eighties extravagance; Chapter - 08: The French connection; Chapter - 09: European icons; Chapter - 10: Media spins off; Chapter - 11: Consolidation incorporated; Chapter - 12: Japanese giants; Chapter - 13: The alternatives; Chapter - 14: Dotcom boom and bust; Chapter - 15: Latin spirit; Chapter - 16: International outposts; Chapter - 17: Shooting stars; Chapter - 18: Controversy in Cannes; Chapter - 19: New frontiers; Chapter - 20: The agency of the future