A Global History of Advertising
272 Seiten, Gebunden, HC gerader Rücken kaschiert, Format (B × H): 161 mm x 240 mm, Gewicht: 598 g
Verlag: Kogan Page
Tungate AdlandAdland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media and then interviews leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, Sir John Hegarty and Sir Martin Sorrell, as well as 20th century industry luminaries such as Phil Dusenberry and George Lois.
Exploring the roots of the advertising industry in New York and London, from Hopkins and Lasker to the Mad Men of the 50s, Tungate then covers today's big communication groups and the emerging markets of Eastern Europe, Asia and Latin America. Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.
Weitere Infos & Material
Chapter - 00: Introduction; Chapter - 01: Pioneers of persuasion; Chapter - 02: From propaganda to soap; Chapter - 03: Madison Avenue aristocracy; Chapter - 04: Creative revolutionaries; Chapter - 05: The Chicago way; Chapter - 06: The Brit pack; Chapter - 07: Eighties extravagance; Chapter - 08: The French connection; Chapter - 09: European icons; Chapter - 10: Media spins off; Chapter - 11: Consolidation incorporated; Chapter - 12: Japanese giants; Chapter - 13: The alternatives; Chapter - 14: Dotcom boom and bust; Chapter - 15: Latin spirit; Chapter - 16: International outposts; Chapter - 17: Shooting stars; Chapter - 18: Controversy in Cannes; Chapter - 19: New frontiers; Chapter - 20: The agency of the future