Media Communication

An Introduction to Theory and Process
4th Auflage 2016
ISBN: 978-1-137-42821-9
Verlag: Red Globe Press

Buch, Englisch, 344 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 532 g

This new edition of a popular book provides an overview of mass media in society today. With illuminating examples and enhanced international coverage, Watson covers the core areas for media and communication degrees, as well as discussing hot topics such as the possibilities brought about by digital technology for citizen involvement in the media.

Autoren/Hrsg.

Watson, James

Fachgebiete

• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften Kommunikationstheorie
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften Massenmedien & Massenkommunikation

Inhaltsverzeichnis

Introduction: Studying Media
1. The Media World: A View of the Terrain

2. Media in Context

3. Language in Pursuit of Meaning

4. Media Purpose, Media Performance

5. The Audience for Media: Substance and Shadow

6. Narrative: the Media as Storytellers

7. The News: Gates, Agendas and Values

8. The Practice of Media: Pressures and Constraints

9. The Global Arena: Issues of Dominance and Control

10. Research as Exploration and Development

11. Ever-Trending: Power Play, Illusion, Surveillance

Concluding Remarks

Über Autor(innen)

James Watson was formerly Senior Lecturer in Media and Course Director of the BA in Media and Communication at the University of Greenwich and West Kent College, UK. As well has having over 30 years of teaching and journalism experience, he was also a highly-regarded author of children's novels and plays. He co-authored the Dictionary of Media and Communication Studies (2015), now in its ninth edition.