Buch, Englisch, 208 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 324 g
Reihe: PR In Practice
A Guide to Planning, Research and Measurement
Buch, Englisch, 208 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 324 g
Reihe: PR In Practice
ISBN: 978-0-7494-6889-7
Verlag: Kogan Page
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
- Chapter - 01: Principles of public relations theory and practice;
- Chapter - 02: Evaluation and communication psychology;
- Chapter - 03: The history and culture of PR measurement and evaluation;
- Chapter - 04: Gathering and interpreting information;
- Chapter - 05: Evaluation structures and processes;
- Chapter - 06: Developing a media evaluation system;
- Chapter - 07: Evaluation in practice – case studies;
- Chapter - 08: Objectives and objective setting;
- Chapter - 09: Relationship management and crisis communication measurement;
- Chapter - 10: Evaluating social media;
- Chapter - 11: Linking PR activity to business