Website Quality and Shopping Behavior

Quantitative and Qualitative Evidence
1. Auflage 2020
ISBN: 978-3-030-44439-6
Verlag: Springer International Publishing

Buch, Englisch, 129 Seiten, Format (B × H): 155 mm x 235 mm, Gewicht: 224 g

Reihe: SpringerBriefs in Business

This book analyses the impact of web design parameters on user experience and the behaviour of website users. Website design is considered one of the key parameters of a company's Internet presentation, affecting consumer attitudes and buying behaviour. The authors examine the concept of website quality based on the identification of patterns of user behaviour in the online environment, particularly focusing on the functional and aesthetic parameters of web design and causal relationships between them. Using website traffic analysis and best practices from professionals, they describe a methodical procedure for measuring the quality of web pages and developing optimised websites. 

Zielgruppe

Research

Autoren/Hrsg.

Weinlich, Petr

Semerádová, Tereza

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Kundenbeziehungsmanagement, Kundenpflege

Inhaltsverzeichnis

Introduction.- Looking for the Definition of Website Quality.- Factors Influcencing User Experience.- Technical Aspects of Web Design.- Using Google Analytics to Examine the Website Traffic.- Expert Options on Website Development.

Über Autor(innen)

Tereza Semerádová is a researcher in the Department of Informatics at the Technical University of Liberec, Czech Republic. Her primary research areas include online marketing strategies, user experience design, and advertising efficiency. In addition to her academic activities, Tereza also participates in numerous marketing projects where she operates as a consultant on Facebook ads, Google AdWords, and website analytics. 

Petr Weinlich is a researcher in the Department of Informatics at the Technical University of Liberec, Czech Republic. He specializes in multimedia, web design, and creative marketing content, and worked in professional sound processing, green screen production, vector graphics, photo editing, animation, and optimization of video content for advertising systems.