Buch, Englisch, 432 Seiten, Format (B × H): 193 mm x 234 mm, Gewicht: 594 g
ISBN: 978-1-119-04965-4
Verlag: Wiley
Music Business For Dummies explains the ins and outs of the music industry for artists and business people just starting out. You'll learn how file-sharing, streaming, and iTunes have transformed the industry, and how to navigate your way through the new distribution models to capitalize on your work. It all begins with the right team, and this practical guide explains who you need to have on your side as you begin to grow and get more exposure. Coverage includes rehearsing, performing, recording, publishing, copyrights, royalties, and much more, giving you the information you need to start your career off smart.
Music industry success has never been easy to achieve, and recent transformations and disruptions to the business side have made the whole idea even more daunting than before. This guide gives you a roadmap around the landmines, and provides expert advice for starting out on the right foot.
* Find the right players, agents, and business managers
* Make more money from your work with smart distribution
* Build your brand and get people talking about you
* Get gigs, go on tour, and keep on growing
If music is your calling, you need to plan your career in a way that sets you up for success from the very beginning. Put the right people in place, get the most out of your investments, and learn how to work the crowd both virtually and in person. Music Business For Dummies is your companion on your journey to the music career you want.
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Introduction 1
Part I: Getting Started in the Music Business 5
Chapter 1: Getting on the Path to Results 7
Chapter 2: A Change is Gonna Come: Changes in the Music Business 21
Chapter 3: Getting Your Music Business Job Options On 33
Chapter 4: Creating a Music Business Plan 49
Part II: Making Music and Creating Your Brand 75
Chapter 5: Writing, Rehearsing, Recording, and Performing 77
Chapter 6: Creating and Following a Production Plan 99
Chapter 7: Creating Your Brand 121
Chapter 8: Getting Noticed: Your Keywords, Bio, and Call to Action 147
Chapter 9: Securing Your Music and Brand 169
Part III: Marketing and Promoting For the Long Haul 191
Chapter 10: Building Your Website and Social Media Presence 193
Chapter 11: Planning for Content Marketing throughout the Year 217
Chapter 12: Combining Online and Physical Marketing 239
Chapter 13: Planning Music, Merchandise, and Event Drops 265
Part IV: Maintaining Your Successful Career 287
Chapter 14: Touring and Performing 289
Chapter 15: Securing Sponsorships and Endorsements 311
Chapter 16: Considering Additional Opportunities 335
Chapter 17: Tracking and Analyzing Your Progress 351
Chapter 18: Persevering, Problem?]Solving, and Retiring 367
Part V: Part of Tens 381
Chapter 19: Ten Habits of Successful Musicians 383
Chapter 20: Ten Tips on Presenting Yourself Professionally 389
Index 397
