Yebra López / Chohan | Critical Polyglot Studies | Buch | 978-1-032-69774-1 | www.sack.de

Buch, Englisch, 232 Seiten, Format (B × H): 157 mm x 235 mm, Gewicht: 496 g

Reihe: Routledge Studies in Sociolinguistics

Yebra López / Chohan

Critical Polyglot Studies


1. Auflage 2025
ISBN: 978-1-032-69774-1
Verlag: Routledge

Buch, Englisch, 232 Seiten, Format (B × H): 157 mm x 235 mm, Gewicht: 496 g

Reihe: Routledge Studies in Sociolinguistics

ISBN: 978-1-032-69774-1
Verlag: Routledge


This book offers a self-reflective, critical approach to the study of what is popularly known as polyglossia, charting the gradual but marked process of its commoditization over the last 20 years and offering a counterpoint to mainstream positivist treatment of serial language learning.

First, from a diagnostic standpoint, the book examines the rise and consolidation of the Polyglot Community in the sociopolitical and economic context of its gradual transformation into and partial overlap with the Polyglot Industry and its ideological tenets (the Polyglot Matrix). Second, from a prognostic standpoint, the book posits Critical Polyglot Studies (CPS) as a much-needed counter to the many theoretical and practical shortcomings of the Polyglot Industry-cum-Matrix, presenting the main programmatic points and illustrative best practices and institutional case studies of this alternative paradigm. CPS is conceived as both a research orientation and as a strategic attempt to elicit debate and draw in a wider range of polyglossia scholars, offering readers with actionable tools to contribute to this emerging academic and activist endeavor.

Constituting the first critical and systematic analysis of polyglossia as a globalized phenomenon, this book will be of interest to scholars of linguistics, cultural studies, critical theory, and sociology.

Chapter 3 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution-NonCommercial-NoDerivatives (CC-BY-NC-ND) 4.0 International license.

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Zielgruppe


Postgraduate

Weitere Infos & Material


Contents

List of Tables

List of Figures

List of Acronyms

Preface

Chapter 1: Introduction Introduction Exposing the Colonial Origins and Mediation of Mainstream Polyglossia Rethinking Polyglossia as a North Atlantic Universal

Enter the Polyglot Community

The (D)evolution of the Polyglot Community into the Polyglot Industry-cum-Matrix

The Case for Critical Polyglot Studies

CPS’ Theoretical, Methodological and

Normative Commitments *

Theory Ontology Epistemology Methodology

Normativity

Outline of this Book

Chapter Division

Part 1: The Polyglot Industry: A Cartography

Chapter 2: The Polyglot Community: Genealogy and Nature Introduction

Enter Polyglossia: Commoditizing an Ethnonational Identity Marker (Neo)colonial/Ethnonational Rationality

The (Neo)colonial/Ethnonational Partial Shift towards and Overlap with Neoliberalism

Enter The Polyglot Community: General Normative Idea and Material Conditions

The Mid-to-Late 1990s: From Internet Relay Chat to the World

The 2000s: The Early YouTube ‘Polyglots’ and the Tension between Showmanship and Community Building

The 2010s: The Road to ‘Global’ Hybridity

Conclusion

Chapter 3: The Polyglot Industry: Experts and Institutions

Understanding the Polyglot Industry: When, Why, and How it Works

Commercializing the Polyglot Community’s Attention

The rise of the attention economy

The Fourth Screen: Web 2.0 and the Smartphones (2010s to Present)

Social networks YouTube Facebook

Italki

X (Twitter)

Language Learning Platforms Duolingo Glossika uTalk How Language Learning Platforms and Social Networks Converge

'Polyglot' Gatherings Polyglot Events (annual) Polyglot Meetings (weekly) How Polyglot Gatherings Converge with Social Networks, Language Learning Apps and Print Media

Print Media 1950 to 1995: Polyglossia avant la lettre Mid 1990s-2005: Early Recognition and Exploration

2005-2015: The Rise and Consolidation of Print Media as a Polyglot Industry Sector

2015 to present: Diversity, Inclusion, Hyperpolyglossia and AI

Conclusion: Saving the Polyglot Community from the Language-Industrial Complex

Chapter 4: The Polyglot Matrix: The Ideology of the Polyglot Industry

Introduction

Polyglot Matrix Myths Myth #1: (Non)nativespeakerism (Neo)colonialism/Ethnonationalism Performativity Beyond (Non)native-speakerism L1 Speakers as Role Models, L1+n Speakers as Deficient Myth #2: Accentism Myth #3: Foreignness Myth # 4: Thinking in Languages Myth # 5: Languages as Countable Myth # 6: Code-switching Myth # 7: Neo-Whorfianism Myth # 8: Flaggism Myth # 9: Multilingual exceptionalism Myth # 10: Causation Between Polyglossia and Tolerance Conclusion

Part 2: Critical Polyglot Studies: A Roadmap

Chapter 5: Programmatic Points and Best Practices

Programmatic Points

Theory Ontology Epistemology Methodology

Political Economy

Normativity

Best Practices

Social Networks

Language Learning Applications

Polyglot Meetings

Print Media

Conclusion

Chapter 6: Institutional Case Studies

The Hyperpolyglot Activist Introduction

Positioning vis-à-vis the Hegemonic Rationalities Polyglot Industry Intervention Polyglot Matrix Intervention

HYPIA: The International Association of Hyperpolyglots Introduction

Positioning vis-à-vis the Hegemonic Rationalities Polyglot Industry Intervention Polyglot Matrix Intervention

Final Words

Index


Carlos Yebra López is Assistant Professor of Spanish Linguistics at California State University, Fullerton. He is also founder of The Hyperpolyglot Activist and Ladino 21 Community Interest Company, and the Director of Research at The International Association of Hyperpolyglots (HYPIA).

Usman W. Chohan is an international academic who serves as Advisor on Economic Affairs and National Development at the Centre for Aerospace & Security Studies (CASS), one of Pakistan’s premier research-based think tanks, where he was a founding director. He is also the founder and serves as President of the International Association of Hyperpolyglots (HYPIA), the largest association of hyperpolyglot language speakers in the world.



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