Buch, Englisch, 232 Seiten, Format (B × H): 157 mm x 235 mm, Gewicht: 496 g
Buch, Englisch, 232 Seiten, Format (B × H): 157 mm x 235 mm, Gewicht: 496 g
Reihe: Routledge Studies in Sociolinguistics
ISBN: 978-1-032-69774-1
Verlag: Routledge
This book offers a self-reflective, critical approach to the study of what is popularly known as polyglossia, charting the gradual but marked process of its commoditization over the last 20 years and offering a counterpoint to mainstream positivist treatment of serial language learning.
First, from a diagnostic standpoint, the book examines the rise and consolidation of the Polyglot Community in the sociopolitical and economic context of its gradual transformation into and partial overlap with the Polyglot Industry and its ideological tenets (the Polyglot Matrix). Second, from a prognostic standpoint, the book posits Critical Polyglot Studies (CPS) as a much-needed counter to the many theoretical and practical shortcomings of the Polyglot Industry-cum-Matrix, presenting the main programmatic points and illustrative best practices and institutional case studies of this alternative paradigm. CPS is conceived as both a research orientation and as a strategic attempt to elicit debate and draw in a wider range of polyglossia scholars, offering readers with actionable tools to contribute to this emerging academic and activist endeavor.
Constituting the first critical and systematic analysis of polyglossia as a globalized phenomenon, this book will be of interest to scholars of linguistics, cultural studies, critical theory, and sociology.
Chapter 3 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution-NonCommercial-NoDerivatives (CC-BY-NC-ND) 4.0 International license.
Zielgruppe
Postgraduate
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Contents
List of Tables
List of Figures
List of Acronyms
Preface
Chapter 1: Introduction Introduction Exposing the Colonial Origins and Mediation of Mainstream Polyglossia Rethinking Polyglossia as a North Atlantic Universal
Enter the Polyglot Community
The (D)evolution of the Polyglot Community into the Polyglot Industry-cum-Matrix
The Case for Critical Polyglot Studies
CPS’ Theoretical, Methodological and
Normative Commitments *
Theory Ontology Epistemology Methodology
Normativity
Outline of this Book
Chapter Division
Part 1: The Polyglot Industry: A Cartography
Chapter 2: The Polyglot Community: Genealogy and Nature Introduction
Enter Polyglossia: Commoditizing an Ethnonational Identity Marker (Neo)colonial/Ethnonational Rationality
The (Neo)colonial/Ethnonational Partial Shift towards and Overlap with Neoliberalism
Enter The Polyglot Community: General Normative Idea and Material Conditions
The Mid-to-Late 1990s: From Internet Relay Chat to the World
The 2000s: The Early YouTube ‘Polyglots’ and the Tension between Showmanship and Community Building
The 2010s: The Road to ‘Global’ Hybridity
Conclusion
Chapter 3: The Polyglot Industry: Experts and Institutions
Understanding the Polyglot Industry: When, Why, and How it Works
Commercializing the Polyglot Community’s Attention
The rise of the attention economy
The Fourth Screen: Web 2.0 and the Smartphones (2010s to Present)
Social networks YouTube Facebook
Italki
X (Twitter)
Language Learning Platforms Duolingo Glossika uTalk How Language Learning Platforms and Social Networks Converge
'Polyglot' Gatherings Polyglot Events (annual) Polyglot Meetings (weekly) How Polyglot Gatherings Converge with Social Networks, Language Learning Apps and Print Media
Print Media 1950 to 1995: Polyglossia avant la lettre Mid 1990s-2005: Early Recognition and Exploration
2005-2015: The Rise and Consolidation of Print Media as a Polyglot Industry Sector
2015 to present: Diversity, Inclusion, Hyperpolyglossia and AI
Conclusion: Saving the Polyglot Community from the Language-Industrial Complex
Chapter 4: The Polyglot Matrix: The Ideology of the Polyglot Industry
Introduction
Polyglot Matrix Myths Myth #1: (Non)nativespeakerism (Neo)colonialism/Ethnonationalism Performativity Beyond (Non)native-speakerism L1 Speakers as Role Models, L1+n Speakers as Deficient Myth #2: Accentism Myth #3: Foreignness Myth # 4: Thinking in Languages Myth # 5: Languages as Countable Myth # 6: Code-switching Myth # 7: Neo-Whorfianism Myth # 8: Flaggism Myth # 9: Multilingual exceptionalism Myth # 10: Causation Between Polyglossia and Tolerance Conclusion
Part 2: Critical Polyglot Studies: A Roadmap
Chapter 5: Programmatic Points and Best Practices
Programmatic Points
Theory Ontology Epistemology Methodology
Political Economy
Normativity
Best Practices
Social Networks
Language Learning Applications
Polyglot Meetings
Print Media
Conclusion
Chapter 6: Institutional Case Studies
The Hyperpolyglot Activist Introduction
Positioning vis-à-vis the Hegemonic Rationalities Polyglot Industry Intervention Polyglot Matrix Intervention
HYPIA: The International Association of Hyperpolyglots Introduction
Positioning vis-à-vis the Hegemonic Rationalities Polyglot Industry Intervention Polyglot Matrix Intervention
Final Words
Index




