Young Consumer Psychology

A Life Span Developmental Approach
1. Auflage 2018
ISBN: 978-3-319-90911-0
Verlag: Springer International Publishing
Format: PDF
Kopierschutz: 1 - PDF Watermark

E-Book, Englisch, 361 Seiten

Reihe: Progress in Mathematics

This book approaches consumer psychology from a unique perspective - it covers the entire lifespan, from birth to old age. Childhood and youth are not discussed as areas special, different and remote from the rest of consumer research but are integrated into our development as humans. Consumption is viewed as a process by groups and individuals with the cycle continuing through to disposal or ownership and possession. The author discusses how people's natural lifespan influences their relationship to the things they own, how preferences are developed from childhood and how motivations for purchases change throughout their lives from childhood to old age. This book brings together the most recent findings and theories on child and youth consumption, including children's understanding of advertising and marketing, teen and youth identities and their consumption tastes. Moving through Erikson's life stages chapters continue on to adulthood, the mid-life 'crisis' and possessions and ownership in older consumers. This is a deeply interdisciplinary work that will be of interest to scholars across the fields of psychology, business and marketing, as well as to the more general consumer.

Brian M. Young is an Honorary Research Fellow in The Business School at the University of Exeter, UK where he teaches consumer psychology. He is Editor of the quarterly journal Young Consumers and author of Television Advertising and Children.

Autoren/Hrsg.

Young, Brian M.

Inhaltsverzeichnis

1;Preface;6
2;Contents;9
3;1 Definitions and Visions of Consumption;11
3.1;Definition of Consumption;11
3.2;A Vision of Consumption;14
3.3;The Cycle of Consumption;16
3.3.1;Instigation;17
3.3.2;Preparation;18
3.3.3;Consummation;20
3.3.4;Exploration;22
3.4;Ownership and Possession: Routines and Renewal;24
3.4.1;Brand Loyalty Revisited;26
3.4.2;Dissolution;27
3.4.3;Toward a Theory of Recycling;29
3.5;Summary so Far;33
3.6;References;37
4;2 Concepts and Themes;41
4.1;Epistemological ‘Creep’;41
4.2;Describing Change;43
4.2.1;Émile Durkheim and Sacred/Profane;43
4.2.2;Claude Lévi-Strauss and Raw/Cooked;44
4.2.3;Thesis, Antithesis, Synthesis;44
4.2.4;Some Psychology Now…;45
4.3;Conceptual Toolbox;47
4.3.1;Concepts and Natural Categories;49
4.3.2;Images of Childhood;54
4.4;References;62
5;3 How Consumers’ Minds Work: An Introduction to the Basics;65
5.1;Contexts, Environments and Ecology;65
5.1.1;Scripts;67
5.1.2;Motivation;69
5.1.3;Perception;71
5.1.4;Memory;74
5.1.5;Attention;76
5.1.6;From Colour to Metaphor;77
5.1.7;Synaesthetic Description;80
5.1.8;Metaphor;81
5.2;References;85
6;4 How We Process Information: A Look at Embodied Cognition and Priming;87
6.1;Embodied Cognition;87
6.1.1;The Evidence for Embodied Cognition;89
6.1.2;The Theories;94
6.1.3;Metaphors of the Mind;94
6.1.4;Borghi’s (2017) Review;95
6.2;An Introduction to Priming;96
6.2.1;Perceiving Without Awareness;97
6.2.2;The Evidence for Priming;100
6.2.3;Brand Priming;103
6.2.4;What Would a Theory of Brand Priming Look Like?;110
6.3;References;116
7;5 One Mind or Two? An Introduction to Dual Process Theories;123
7.1;Dual Process Theories;123
7.1.1;The Hierarchy of Effects;123
7.1.2;Elaboration Likelihood;127
7.1.3;Thinking, Fast and Slow;128
7.1.4;Evolutionary Origins of Two Systems;129
7.1.5;Implicit and Explicit Memory;133
7.1.6;Total Involvement;135
7.1.7;Mindfulness;138
7.1.8;Back to Consumer Psychology;141
7.1.8.1;Attention Followed by Awareness;143
7.1.8.2;Being in the Present;144
7.1.8.3;The Role of External Events;144
7.1.8.4;Cultivation and Character Development;144
7.1.8.5;Ethical-Mindedness;144
7.2;References;148
8;6 Development Through the Lifespan: Is It a Viable Approach?;151
8.1;Development Through the Lifespan;151
8.1.1;What’s the Lifespan Like?;152
8.1.2;Life Course Theory;156
8.1.3;Generation Theory;157
8.1.4;Boomers;157
8.1.5;Generation X;159
8.1.6;Millennials;159
8.1.7;Postscript;160
8.2;References;163
9;7 Erikson’s Stages of Life: Can We Bridge the Gap?;166
9.1;Erikson’s Stages of Life;166
9.1.1;Basic Trust Versus Mistrust;166
9.1.2;Autonomy Versus Shame and Doubt;168
9.1.3;Initiative Versus Guilt;169
9.1.4;Industry Versus Inferiority;170
9.1.5;Identity Versus Role Confusion;171
9.1.6;Intimacy Versus Isolation;174
9.1.7;Generativity Versus Self-Absorption and Stagnation;175
9.1.8;Ego Integrity Versus Despair;177
9.1.9;Consumption in Stages 6 Through 8;179
9.1.10;Having a Child;183
9.1.11;Bridging the Gap;185
9.1.12;Time Orientation;186
9.1.13;Stuff Happens;193
9.1.14;Midlife Crisis;193
9.1.15;Quarter Life Crisis;194
9.1.16;Divorce;195
9.1.17;Job Related Crises;196
9.2;References;203
10;8 Childhood and Younger Children: The Gaze from Developmental Psychology;207
10.1;Younger Children;207
10.1.1;Predispositions from the Past;208
10.1.2;Doing Experiments with Babies;208
10.1.3;Social Animals;211
10.1.4;Learning and Changing in the Womb;213
10.1.5;Infancy;216
10.1.6;The Object Concept: How Does This Relate to Children’s Understanding of Brands?;221
10.1.7;The Preschool Child;223
10.1.8;That’s Mine! Can Preschoolers Understand Ownership?;224
10.1.9;Number and Piaget’s Ideas About Conservation;227
10.1.10;Children’s Understanding of Other People;229
10.2;References;234
11;9 The Older Child: Becoming a Serious Consumer;237
11.1;Older Children;237
11.1.1;Consumer Socialisation;238
11.1.2;Financial Socialisation;240
11.1.3;Money, Money, Money…;241
11.1.4;Children and Brands;243
11.1.5;Executive Functioning;244
11.1.6;Children’s Understanding of Advertising;248
11.1.7;Advertising, Marketing and Promotion;248
11.1.8;The Literature on Advertising to Children;251
11.1.9;The Locus of Meaning;257
11.1.10;Digital Media;260
11.1.11;Children in the Ecology of Advertising;263
11.2;References;269
12;10 Children, Ownership and Possessions: The Origins;275
12.1;Ownership and Possession: The Origins;275
12.1.1;Cultural Capital and a French Intellectual;276
12.1.2;Children, Ownership and Possession;278
12.1.3;Gift Giving;281
12.1.4;Back to Ownership;290
12.1.5;Transitional Objects;291
12.1.6;Young Children;293
12.1.7;Older Children;295
12.1.8;Adolescence;298
12.1.9;Self and Identity in Adolescence;299
12.1.10;Summary;302
12.2;References;306
13;11 Ownership and Possessions: The Adult Perspective and into the Future;311
13.1;Ownership—The Adult Perspective;311
13.1.1;Dematerialisation;314
13.1.2;Re-embodiment;320
13.1.3;Distributed Memory;321
13.1.4;The Social Internet;321
13.1.5;Ownership and Growing Older;325
13.2;References;329
14;12 And Now the End Is Near…;333
14.1;And Now the End Is Near…;333
14.1.1;Terror Management Theory;334
14.1.2;A Quick Primer on Materialism;336
14.1.3;More on Terror Management;338
14.1.4;…and a Funeral;339
14.2;References;345
15;Index;348