Buch, Englisch, 338 Seiten, Format (B × H): 154 mm x 231 mm, Gewicht: 524 g
A Practical Guide to Working in Today's Radio and Audio Industries
Buch, Englisch, 338 Seiten, Format (B × H): 154 mm x 231 mm, Gewicht: 524 g
ISBN: 978-1-03-202072-3
Verlag: Taylor & Francis Ltd
With contributions from industry experts, the fully updated fourth edition is global in focus and reflects the impact of podcasts and digital radio, including multi-platform delivery, listener databases, social media and online marketing. It also examines how radio stations have reinvented their business models to accommodate the rapid changes in communications and listener expectations.
This is the ideal text for undergraduate and postgraduate students taking courses on radio, audio and podcasting, media production and digital media, with broader appeal to professionals and practitioners in the audio industries.
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Fachgebiete
Weitere Infos & Material
List of Contributors, Preface, 1. History of Radio, 2. The Future of Radio Internationally, 3. Making Podcasts, 4. Broadcast Laws and Regulations, 5. The Studio, 6. Radio Announcing, 7. Presentation, 8. Interviewing, 9. Researching and Producing, 10. Talkback, Steve Ahern, 11. Copywriting, 12. Audio Production, 13. News, 14. Audience Research and Promotions, 15. Radio Sales, 16. Programming, 17. Features and Comedy, 18. Transmission, Glossary