Decision Making Between Profit and Responsibility
1. Auflage 2017,
240 Seiten, Gebunden, Book, Format (B × H): 160 mm x 241 mm, Gewicht: 541 g
Reihe: Media Business and Innovation
ISBN: 978-3-319-51006-4
Verlag: Springer-Verlag GmbH
Altmeppen / Hollifield / van Loon Value-Oriented Media Management
In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers’ decisions. It discusses how economic as well as societal values can be equally integrated in media management processes and how such values affect the internal as well as external environment of media companies. The contributions analyze various issues in media management, such as the relationship between quality and audience demand, the role of branding in building values, changes in the value chain, and the impact of deregulation. Further important topics include hypercompetition, mediatization, challenges for media managers and the meaning of corporate social responsibility.Zielgruppe
Research
Autoren/Hrsg.
Fachgebiete
- Sozialwissenschaften Soziologie | Soziale Arbeit Spezielle Soziologie Mediensoziologie
- Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Corporate Social Responsibility (CSR), Nachhaltiges Wirtschaften
- Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Medien-, Informations und Kommunikationswirtschaft
- Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften
Weitere Infos & Material
Theories, Concepts and Findings in Value-Oriented Media Management.- Cultures and Organizations: Structures, Actions and Values in Media Companies.- Corporate Governance and Corporate Social Responsibility: The Role of Management and Leadership for Value Orientation and Implementation.- Trust, Branding, Digitalization: Value Drivers.