Handbook of Media Economics, Vol 1a

Erscheinungsjahr 2016
ISBN: 978-0-444-62721-6
Verlag: Elsevier Science

Buch, Englisch, 562 Seiten, Format (B × H): 196 mm x 234 mm, Gewicht: 1315 g

Handbook of Media Economics provides valuable information on a unique field that has its own theories, evidence, and policies. Understanding the media is important for society, and while new technologies are altering the media, they are also affecting our understanding of their economics.

The book spans the large scope of media economics, simultaneously offering in-depth analysis of particular topics, including the economics of why media are important, how media work (including financing sources, institutional settings, and regulation), what determines media content (including media bias), and the effects of new technologies. The book provides a powerful introduction for those interested in starting research in media economics.

Zielgruppe

<p>Primary:  graduate students and professors worldwide studying media economics, as well as those working in industrial organization and microeconomics</p> <p>Secondary:  non-academic economists worldwide working in regulation and competition policy </p>

Autoren/Hrsg.

Anderson, Simon P

Waldfogel, Joel

Stromberg, David

Fachgebiete

• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Medien-, Informations und Kommunikationswirtschaft

Inhaltsverzeichnis

I: Media Market Structure and Performance

1. Preference Externalities in Media Markets. Simon Anderson and Joel Waldfogel

2. Advertising Finance and Two Sided Business Models. Simon Anderson and Bruno Jullien

3. Empirics of Media Markets. Steven Berry and Joel Waldfogel

4. Economics of Advertising. Regis Renault

5. Audience Behavior and Ad Response. Ken Wilbur

6. Merger Policy and Regulation in Media Industries. Oystein Foros, Hans Jarle Kind and Lars Sorgard

II: Sectors

7. Television. Mark Armstrong and Greg Crawford

8. Radio. Andrew Sweeting

9. Newspapers and Magazines. Chandra Ambarish and Ulrich Kaiser

10. Media Economics of the Internet. Martin Peitz and Markus Reisinger

11. Privacy and the Internet. Catherine Tucker

12. User-Generated Content. Michael Luca

III: The Political Economy of Mass Media

13. Media Coverage and Influence on Government. David Stromberg

14. Media Bias in the Marketplace: Theory. Daniel Stone, Matthew Gentzkow and Jesse Shapiro

15. Media Bias in the Marketplace: Empirics. Riccardo Puglisi and James M. Snyder

16. Government Influence on Media: Theory. Andrea Prat

17. Government Influence on Media: Empirics. Ruben Enikolopov and Maria Petrova

18. The Role of Media in Finance. Paul Tetlock

19. Media and Social and Economic Outcome. Stefano Della Vigna and Eliana La Ferrara

Über Autor(innen)

Waldfogel, Joel
Joel Waldfogel is Frederick R. Kappell Chair in Applied Economics. Previously the Ehrenkranz Family Professor of Business and Public Policy at the Wharton School, University of Pennsylvania, he has conducted empirical studies of price advertising, media markets, and issues related to digital products.

Anderson, Simon P
Simon Anderson is Commonwealth Professor of Economics at the University of Virginia. He has published on advertising, search and information, price dispersion, media economics, and industrial organization.

Stromberg, David
A Professor at the Institute for International Economic Studies, David Stromberg is also a Research Affiliate in the Public Policy Program at the Center for Economic and Policy Research in Washington, DC. He has published on the influence exerted by media on public policy.