Medienkombination, Englisch, 609 Seiten, Paperback, Format (B × H): 168 mm x 240 mm, Gewicht: 1031 g
An Application-Oriented Introduction
Medienkombination, Englisch, 609 Seiten, Paperback, Format (B × H): 168 mm x 240 mm, Gewicht: 1031 g
ISBN: 978-3-658-40410-9
Verlag: Springer
For the 2nd edition, all chapters were checked and calculated using the current version of IBM SPSS.
Contents
- Introduction to empirical data analysis
- Regression analysis
- Analysis of variance
- Discriminant analysis
- Logistic regression
- Contingency analysis
- Factor analysis
- Cluster analysis
- Conjoint analysis
The original German version is now available in its 17th edition. In 2015, this book was honored by the Federal Association of German Market and Social Researchers as “the textbook that has shaped market research and practice in German-speaking countries”. A Chinese version is available in its 3rd edition.
On the website www.multivariate-methods.info, the authors further analyze the data with Excel and R and provide additional material to facilitate the understanding of the different multivariate methods. In addition, interactive flashcards are available to the reader for reviewing selected focal points. Download the Springer Nature Flashcards App and use exclusive content to test your knowledge.
Zielgruppe
Upper undergraduate
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Introduction to empirical data analysis.- Regression analysis.- Analysis of variance.- Discriminant analysis.- Logistic regression.- Contingency analysis.- Factor analysis.- Cluster analysis.- Conjoint analysis.