Barker The Complete Copywriter

The Definitive Guide to Marketing with Words
1. Auflage 2025
ISBN: 978-1-3986-1354-6
Verlag: Kogan Page
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 336 Seiten, Web PDF

Looking to write marketing copy that truly connects with your audience and stands out?

The Complete Copywriter is a beginner-friendly guide designed to help early-career marketers understand the essentials of effective copywriting. Step-by-step, it breaks down the craft so you can build confidence and deliver clear, engaging content across multiple platforms.

You'll learn how to:

- Learn how to understand your customers and tailor your messages
- Discover practical tips to keep your copy targeted, personal and conversational
- Know your way around writing for social media, press releases, landing pages and more
- Develop skills like creativity, empathy and adaptability in your writing
- Use real-world examples to see how great copy drives results

This book equips you with the tools to craft copy that works every time, building your skills and career from the ground up.

Themes include: Copywriting basics, marketing communications, creativity, customer engagement, beginner's guide, soft skills

Autoren/Hrsg.

Barker, Alan

Fachgebiete

• Geisteswissenschaften Sprachwissenschaft Schreiben und Publizieren, Kreatives Schreiben
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Werbung
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmenskommunikation
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing

Inhaltsverzeichnis

Section - ONE: Copywriting: the core skills; Section - 01: You are already a copywriter; Section - 02: What is copy?; Section - 03: Planning: the basics; Section - 04: Shaping the copy; Section - 05: Bringing your copy to life; Section - 06: Creating headlines; Section - TWO: Creating a content strategy; Section - 07: Putting the copy in context; Section - 08: Managing your content strategy; Section - THREE: Copywriting in different channels; Section - 09: Social media and email; Section - 10: Digital content; Section - 11: Writing blogs; Section - 12: Thought leadership; Section - 13: Copy in the customer journey;

Über Autor(innen)

Barker, Alan
Alan Barker is Managing Director of Kairos Training Limited, a specialist consultancy dedicated to developing creativity and communication skills. A prolific writer, he is the author of Improve your Communication Skills, How to be Better at Managing People, 30 Minutes to Brainstorm Great Ideas, 30 Minutes Before a Meeting and How to Manage Meetings (all published by Kogan Page).

Alan Barker is Managing Director of Kairos Training Limited, a specialist consultancy dedicated to developing creativity and communication skills. He runs the Charted Institute of Marketing's 'Copywriting Masterclass'. A prolific writer, he is the author of Improve your Communication Skills and How to Manage Meetings, also published by Kogan Page. He is based in Warminster, UK.