CIM Revision Cards Managing Marketing Performance

2. Auflage 2008
ISBN: 978-0-7506-8643-3
Verlag: Routledge

Buch, Englisch, 140 Seiten, Format (B × H): 105 mm x 148 mm, Gewicht: 181 g

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are.

Zielgruppe

Professional Practice & Development

Autoren/Hrsg.

Beamish, Karen

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Vertrieb
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Außenhandel

Inhaltsverzeichnis

Preface; Creating the organizational contant for effective implementational of stategy-teams; Organizational culture; Planning and implementing change; Stategic marketing managers' role; Implementing business strategy through marketing activities 1; Implementing business strategy through marketing activies 2; Quality and project management; Innovation and managing external resources; Measurement, evaluation and control; Appendices, Index

Über Autor(innen)

Douglas F. Morgan, Kent S. Robinson, Dennis Strachota, James A. Hough