The Conversation Company

1. Auflage 2012
ISBN: 978-0-7494-6473-8
Verlag: Kogan Page

Buch, Englisch, 288 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 442 g

Research shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company. However, many organizations make decisions that contradict these findings and hamper their prospects of expansion. The Conversation Company will help your organization become a business in which people are the key driver of growth, sharing engaging content and building the company's culture and business objectives. People now expect any brand to have a human 'face' and you need to define a clear set of values for both employees and customers, incorporating them in your marketing so that all company communication reflects the DNA of your organization. Based on solid research and including interviews and case studies of companies such as Zappos, Kodak, Nokia and Microsoft, The Conversation Company is the key to sustainable success.

Autoren/Hrsg.

Belleghem, Steven Van

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Vertrieb
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmenskommunikation
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing

Inhaltsverzeichnis

• • Chapter - 00: Introduction;
• Section - ONE: A world full of contradictions;
• • Chapter - 01: Your company has unused conversation potential;
  • Chapter - 02: Your company is full of paradoxes;
• Section - TWO: The Conversation Company: culture, people and social media;
• • Chapter - 03: The Conversation Company;
  • Chapter - 04: Company culture – the heart of the Conversation Company;
  • Chapter - 05: People are your most important source of conversations;
  • Chapter - 06: Social media – the ideal partner for the Conversation Company;
• Section - THREE: The four Cs for the management of the Conversation Company;
• • Chapter - 07: Customer experience, conversation, content and collaboration;
  • Chapter - 08: Customer experience;
  • Chapter - 09: Conversation;
  • Chapter - 10: Content;
  • Chapter - 11: Collaboration;
• Section - FOUR: How to become a Conversation Company in three easy steps;
• • Chapter - 12: Integrate customer-oriented thinking and social media in three steps;
  • Chapter - 13: Step 1: Building up knowledge and the necessary framework;
  • Chapter - 14: Step 2: Choosing and implementing your pilot projects;
  • Chapter - 15: Step 3: The way to full integration and the lever effect

Über Autor(innen)

Belleghem, Steven Van
Steven Van Belleghem is a successful entrepreneur, academic, speaker and author. He is a Managing Partner of InSites Consulting, (a fast growing market research & consultancy firm), Professor at Vlerick Leuven Gent Management School and author of The Conversation Manager.

Steven Van Belleghem is a successful entrepreneur, academic, speaker and author. He is a Managing Partner of InSites Consulting, (a fast growing market research & consultancy firm), Professor at Vlerick Leuven Gent Management School and author of The Conversation Manager.