AS Communication and Culture

The Essential Introduction
3. New Auflage 2008
ISBN: 978-0-415-45512-1
Verlag: Taylor & Francis Ltd

Buch, Englisch, 352 Seiten, Format (B × H): 175 mm x 245 mm, Gewicht: 710 g

Reihe: Essentials

AS Communication and Culture: The Essential Introduction is fully revised for the current GCE Communication and Culture Advanced Subsidiary specification with full colour throughout, over 120 images, new case studies and examples. The authors introduce students step-by-step to the skills of reading communication texts and understanding the link between communication and culture, as well as taking students through the tasks expected of them to pass the AQA AS Communication and Culture exam. The book is supplemented with a website featuring additional activities and resources, quizzes and tests.

Areas covered include:

- an introduction to communication and culture

- cultural and communication codes

- semiotics, communication process and models

- the individual and contemporary culture

- cultural contexts and practices

- how to do the coursework

- how to do the exam

- examples from advertising, fashion, music, magazines, body language, film and more.

AS Communication and Culture: The Essential Introduction clearly guides students through the course and gives them the tips they need to become proficient in understanding and deconstructing communication texts and everyday culture.

Autoren/Hrsg.

Bennett, Peter

Slater, Jerry

Fachgebiete

• Interdisziplinäres Wissenschaften Wissenschaft und Gesellschaft | Kulturwissenschaften Kulturwissenschaften
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften Massenmedien & Massenkommunikation
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Public Relations
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften Interkulturelle Kommunikation & Interaktion
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften Verbale & Nonverbale Kommunikationsprozesse
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften Digitale Medien, Internet, Telekommunikation
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften Kommunikationsmanagement, Public Relations
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften Kommunikation & Medien in der Politik

Inhaltsverzeichnis

Section A: Introducing Communication and Culure. Section B: Codes. Section C: Identity and the Self. Section D: Toolkits; The Process and Semiotic Approaches. Section E: Practical Analysis and Case Studies. Section F: The Individual and Contemoporary Culture. Section G: Cultural Context and Practices. Section H: Doing the Coursework. Section I: Passing Exams. Glossary

Über Autor(innen)

Peter Bennett is Chief Examiner for GCE Communication and Culture, Senior Lecturer in the School of Education at the University of Wolverhampton, co-editor of Communication Studies: The Essential Resource (2003) and co-author of Framework Media: Channels (2003) and A2 Media Studies: The Essential Introduction (2005)

Jerry Slater is Principal Examiner for GCE Communication & Culture, teacher at Colchester Sixth Form College and co-author of A2 Media Studies: The Essential Introduction (2005)