Buch, Englisch, 287 Seiten, Paperback, Format (B × H): 178 mm x 254 mm, Gewicht: 576 g
Theory and Practice
Buch, Englisch, 287 Seiten, Paperback, Format (B × H): 178 mm x 254 mm, Gewicht: 576 g
ISBN: 978-3-030-52059-5
Verlag: Springer International Publishing
The book explores seven fundamental processes that are key to successfully managing service businesses, helping students gain insights into:
- how to manage service businesses, with coverage of both small firms and large transnationals
- service business models, operations and productivity
- managing service employees
- how service firms engage in product and process innovation
- marketing, customers and service experiences
- internationalization of service businesses
- the ongoing servitization of manufacturing
This unique textbook is an ideal resource for upper undergraduate and postgraduate students studying service businesses and practitioners.
Zielgruppe
Graduate
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
1. Reading and Managing Service Businesses.- 2. Service Research and Service Theory.- 3. Business Models and Service Strategy.- 4. Techno Service Worlds? Digitization of Service Businesses.- 5. Service Operations and Productivity.- 6. Service Personnel and their Management.- 7. Process and Product Innovation in Service Businesses.- 8. Customer First: Understanding Customers.- 9. Marketing Services.- 10. Internationalizing Service Businesses.- 11. Supply Chains and Logistics Services.- 12. Servitization and Manufacturing Companies.- 13. Measuring Company Performance and Customer Satisfaction.- 14. Reading and Managing Service Businesses: An Integrated Case Study Approach.