Burch Resistance is Useless

The Art of Business Persuasion
1. Auflage 2011
ISBN: 978-1-119-95002-8
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 278 Seiten, E-Book

This book will show you how anyone can be persuaded to doanything.
Geoff Burch has written a book that will change almost everythingyou ever believed about business and selling. Combining the quickwit of a stand up comedian with the serious thoughtfulness of apsychoanalyst, he explains the value and power of persuasion - averbal martial art that, if used correctly will always give you theoutcome you desire in your business dealings.
Resistance is Useless will show you how to:
* Change anyone's opinion on any subject.
* Transform a lynch mob into your most devout supporters.
* Avoid wasting thousands of pounds on customer care while youraccounts department is threatening to pulp your customer's fingerswith a hammer.
* Understand how a perfect product demonstration can get you hurledinto the street by security.
* Sell tanks to Genghis khan.
Readership: General Business, customer service and sales.

Autoren/Hrsg.

Burch, Geoff

Inhaltsverzeichnis

Introduction.
The gentle art of persuasion.
Selling tanks to Genghis Kahn.
Risky business?
The gift of the earhole.
Mimicking sheepdogs.
Keeping promises, keeping customers.
Welcoming complaints.
The psychology of persuasion.
Negotiating: sympathize and trust no one.
Benefits, who benefits?
The big ones.
The end is nigh: close or launch-pad?
And finally ?

Über Autor(innen)

Geoff Burch is the bad boy of business. His speeches aroundthe world never fail to provoke weak-minded management and inspirechange leaders. His credentials are impressive having worked withnumerous blue chip companies to present, motivate, and train. He isthe author of the best-selling Writing on the Wall and Goit Alone.