Butler Think Write Grow

How to Become a Thought Leader and Build Your Business by Creating Exceptional Articles, Blogs, Speeches, Books and More
Erscheinungsjahr 2011
ISBN: 978-1-118-21903-4
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 192 Seiten, E-Book

In a competitive age, thought leadership has emerged as a subtlebut powerful way to grow your business, establish credibility anddemonstrate expertise, build your profile and forge relationshipswith prospects and customers. Thought leadership material can takemany forms, including public speaking, websites, the media,advertising, writing books, online forums, webinars and blogging.This book will show you how to take your great ideas and craft theminto a clear point of view which can influence others.
The book is organised into three parts:
1. Think: Defines thought leadership and how to transformyour great ideas into effective thought leadership material.
2. Write: Shows you how to articulate your ideas intoeffective communication.
3. Grow: Demonstrates how thought leadership can bemarketed to grow your business and profile.
Key features:
* Shows you how to go from expert to influential thoughtleader
* Written by Grant Butler, former Australian Financial Reviewjournalist and now managing director of Australia's largestcorporate writing firm.
* Explains techniques used by politicians, public figures and theCEOs of our biggest companies.
Think Write Grow studies the techniques of the greatcommunicators of recent times, from Barack Obama and Boris Johnsonto Tim Flannery and Malcolm Turnbull.

Autoren/Hrsg.

Butler, Grant

Inhaltsverzeichnis

About the author vii
Acknowledgements ix
Introduction xi
PART 1: THINK
1 What is thought leadership? 3
2 What is thought leadership marketing? 9
3 Who are thought leaders? 15
4 Finding your sweet spot 33
5 Types of thought leadership material 41
PART 2: WRITE
6 Preparing to write 61
7 Writing to capture, convince and close 75
8 Writing: words, flow and storytelling 95
9 Editing and revisions 119
PART 3: GROW
10 The benefits of thought leadership 129
11 Your investment 141
12 Strategy and promotion 147
Conclusion 162
Appendices 163
Index 170
Notes 175

Über Autor(innen)

Grant Butler is managing director of Editor Group, Australia's leading corporate writing firm. Before founding Editor Group, Grant was a senior journalist with The Australian Financial Review and held PR and lobbying roles in Australia and the United Kingdom.