Global Latinas

Latin America's Emerging Multinationals
2009. Auflage 2009
ISBN: 978-0-230-21996-0
Verlag: Palgrave MacMillan UK

Buch, Englisch, 221 Seiten, Format (B × H): 164 mm x 244 mm, Gewicht: 537 g

Reihe: INSEAD Business Press

Foreign Direct Investment from emerging economies reached $130 billion in 2005, the highest level ever recorded. The number of multinationals from emerging economies in the global Fortune 500 has increased from 19 in 1990 to 47 in 2005, with about ten of them coming from Latin America. This book focuses on understanding this new phenomenon.

Zielgruppe

Research

Autoren/Hrsg.

Casanova, L.

Inhaltsverzeichnis

Table of Contents Foreword Preface Acknowledgements Introduction: The emergence of the Global Latina Chapter 1: Leaders of Global Latinas – long-term planners and flexible visionaries Chapter 2: Brazil's 'national champions' – beyond privatization Chapter 3: Mexico's Global Latinas – betting on the US? Chapter 4: Business model innovation in Latin America – making the unusual usual Chapter 5: Latin America as a brand – hard sell and soft sell Chapter 6: Asia's challenge to Latin America – cooperation and competition Chapter 7: From Global Latina to corporate citizen – is inequality a business issue? Conclusion: Global Latinas and Globalization 3.0 Appendix Endnotes References Index

Über Autor(innen)

LOURDES CASANOVA specializes in international business with a focus on Latin America and multinationals from emerging markets. A Fulbright Scholar, Casanova has a Masters degree from the University of Southern California, USA and a PhD from the University of Barcelona, Spain. She has taught at INSEAD since 1989, was a visiting professor at the University of California at Berkeley from 1996 – 1999. She is a visiting Faculty at the University of Zurich a consultant of the Inter-American Development Bank and a member of the Global Agenda Council of the World Economic Forum. She has published numerous case studies and articles in research journals. Central in her research is the broader question of the future role of Latin America in the global economy: will become a key player or remain peripheral? Casanova has taught and directed executive programs at INSEAD since 1999 for senior managers from global multinationals. She has also been a consultant of multi-nationals operating in Latin America.
Lourdes Casanova can be contacted at [e-mail]