Chinese Enterprises 'Going Global': A Comparative Study of International Business Environments

Erscheinungsjahr 2020
ISBN: 978-1-84464-602-9
Verlag: Paths International Ltd

Buch, Englisch, 414 Seiten, Hardback, Format (B × H): 171 mm x 248 mm

It has become the new normal of China's economic development for Chinese enterprises to go abroad and conduct transnational operations, with the deepening of China's “going global” strategy, especially with the advancing of the Belt and Road initiative since 2014. However, some Chinese enterprises often suffer great failure and gain nothing in the process of “going global”, due to a lack of strategic thinking, comprehensive strategic management, and effective strategic communication. The reasons for it are multiple: there are economic, social, and managerial factors; some countries have bad intentions, but the lack of cross-cultural communication is the most common. Practice has proved that Chinese enterprises must carry out effective and fruitful cross-cultural communication in order to develop and strengthen themselves in the complicated and fast-changing international business environment. Past experience taught us that knowing and understanding the culture of the target country, satisfying the public’s demand of the target country, fitting into the society of the target country and comprehensively promoting the economic and social development of the target country are effective means of Chinese enterprises' transnational operations. In this sense, researching and exploring the cross-cultural communication of Chinese enterprises in the “going global” process has great strategic value and practical significance. This is the main theme of this book.

Autoren/Hrsg.

Wu, Youfu

Fachgebiete

• Wirtschaftswissenschaften Volkswirtschaftslehre Internationale Wirtschaft
• Wirtschaftswissenschaften Betriebswirtschaft Management Internationales Management
• Wirtschaftswissenschaften Wirtschaftswissenschaften Wirtschaftswissenschaften: Allgemeines
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Außenhandel
• Sozialwissenschaften Politikwissenschaft Internationale Beziehungen
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmenskommunikation
• Wirtschaftswissenschaften Betriebswirtschaft Betriebswirtschaft: Theorie & Allgemeines

Inhaltsverzeichnis

- Foreword
- Part I Research Report
- Chapter 1 Overview
- Chapter 2 The Problem and Its Background
- Chapter 3 Countermeasures
- Part II Country Analysis of International Business Environment
- Chapter 4 Spain’s International Business Environment
- Section 1 Spain’s Business Environment for Chinese Enterprises
- Section 2 Business Mode for Chinese Enterprises in Spain
- Section 3 Lessons from the Chinese Enterprises Operating in Spain
- Chapter 5 Mexico’s International Business Environment
- Section 1 Mexico’s Business Environment for Chinese Enterprises
- Section 2 Study on the Management Mode of Chinese Enterprises in Mexico
- Section 3 Lessons from the Chinese Enterprises Operating in Mexico
- Chapter 6 Saudi Arabia’s International Business Environment
- Section 1 Saudi Arabia’s Business Environment for Chinese Enterprises
- Section 2 Case Study of Chinese Enterprises’ Operation in Saudi Arabia
- Section 3 Lessons from the Chinese Enterprises Operating in Saudi Arabia
- Chapter 7 International Business Environment of the Five Central Asian Countries
- Section 1 Business Environment of the Five Central Asia Countries for Chinese Enterprises
- Section 2 Case Study of Chinese Enterprises’ Operation in the Five Central Asian Countries
- Section 3 Lessons from the Chinese enterprises Operating in the Five Central Asian Countries
- Chapter 8 Vietnam’s International Business Environment
- Section 1 Vietnam’s Business Environment for Chinese Enterprises
- Section 2 Case Study of Chinese Enterprises Operating in Vietnam
- Section 3 Lessons from the Chinese Enterprises Operating in Vietnam
- Part III The International Business Environment of the BRICs
- Chapter 9 Russia’s international business environment
- Section 1 Russia’s Business Environment for Chinese enterprises
- Section 2 Case Study of Chinese Enterprises’ Operation in Russia
- Section 3 Lessons from the Chinese Enterprises Operating in Russia
- Chapter 10 International Business Environment of Brazil
- Section 1 Environmental Analysis of
- Brazil for Chinese Enterprises
- Section 2 Case Study of Chinese Enterprises’ Operation in Brazil
- Section 3 Lessons from Chinese Enterprises Operating in Brazil
- Chapter 11 International Business Environment of India
- Section 1 Business Environment of India for Chinese Enterprises
- Section2 Case Study of Chinese Enterprises’ Operation in India
- Section 3 Lessons from Chinese enterprises operating in India
- Chapter 12 International business environment of South Africa
- Section 1 Business environment of South Africa for Chinese enterprises
- Section 2 Case study of Chinese enterprises’ Operation in South Africa
- Section 3 Lessons from Chinese enterprises’ operating in South Africa
- Part IV The Development of the Emerging Economies
- Chapter 13 Problems in the Development of the Emerging Economies
- Chapter 14 Advice on How to Break the “Middle Income Trap” in the Emerging Economies
- Chapter 15 International Influence of the Emerging Economies
- References