Technology and Workflows for Multiple Channel Content Distribution

Infrastructure Implementation Strategies for Converged Production
1. Auflage 2009
ISBN: 978-0-240-81172-7
Verlag: Taylor & Francis

Buch, Englisch, 360 Seiten, Format (B × H): 184 mm x 234 mm, Gewicht: 615 g

This book addresses the emergence of multi-channel broadcasting. Televisions, PCs, handheld and mobile reception devices now all receive content hat was once solely distributed by broadcast TV.

No book currently on the market addresses the production infrastructure necessary to efficiently produce content for multi-channel delivery to a variety of reception platforms/devices.

Readers will acquire an overview of not just the technology, but processes that impact the creative process and new cross-platform advertising sale/buy model.

Zielgruppe

Professional Practice & Development

Autoren/Hrsg.

Cianci, Philip

Fachgebiete

• Technische Wissenschaften Elektronik | Nachrichtentechnik Nachrichten- und Kommunikationstechnik
• Geisteswissenschaften Theater- und Filmwissenschaft | Andere Darstellende Künste Filmwissenschaft, Fernsehen, Radio Fernsehproduktion

Inhaltsverzeichnis

Chapter 1 Introduction The New Broadcasting Reception/consumption devicesMulti channel distributionConverged ProductionAgile BroadcastingMedia Systems EngineeringBusiness ModelsCreative TechniquesThe Content Lifecycle Chapter 2 A Streamlined History of Digital Production & Distribution Chapter 3 Multi-layered Broadcast Operation Center Technology Real-time SystemsMedia Networks and StorageApplicationSecurityService Oriented Architecture Chapter 4 Production Infrastructures and Processes Ingest/PlayoutContent StorageAutomation (PMCP/BXF/AXF)Commercial ContentUser InteractionChapter 5 Production for Multiplatform Distribution Content sourcesPrepurposing & RepurposingUser Generated ContentTranscoding IssuesPresentation Issues and TechniquesMulti-platform Content Production SoftwareIntegrated PCR & MCR Chapter 6 In-house Asset Management Metadata & SearchPlatform VersioningChapter 7 Distribution DTVOTA, Cable, Satellite, Broadband (IPTV & FiOS)Web/BroadbandHandheldMobile TVContent Delivery Networks Chapter 7 X-platform Ads & Commercials Sales & BuysAudience profiles Cross-platform ad salesAds & CommercialsElectronic Content DeliveryDigital Program Insertion Chapter 8 The Future: Personalization InteractivityTargetingPrivacyChapter 9 The Multi Platform Consumer Home Media CenterDTV InternetHandheldMobileCross Platform Search & Rights ManagementChapter 10 Emerging Technology Solutions Standards WorkEmerging Distribution ChannelsDigital SignageTaxi/Elevator/?TVDig

Über Autor(innen)

Philip Cianci's involvement in the HDTV effort began at Philips Research in the 1980s, where, as a designer, he was involved the development of Advanced Television Systems, culminating in the Grand Alliance HDTV prototype. Mr. Cianci was at ESPN during the construction and commissioning of the Digital Center and the debut of SportsCenter in HDTV. He is the Editor of the "Transition to Digital" Broadcast Engineering Magazine e-Newsletter and is collaborating in the development of an HDTV archive with the Smithsonian Institution.