Comm KaChing

How to Run an Online Business that Pays and Pays
1. Auflage 2010
ISBN: 978-0-470-64442-3
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 256 Seiten, E-Book

For nearly fifteen years, Joel Comm has been generating revenue onthe web via a number of avenues. In KaChing, he shares hisfive primary methods of making money online, combining traditionalmarketing with the new, offering detailed strategies and techniquesthat can be applied to any niche or market. Each of the fivemethods is broken down into simple, practical, duplicable steps.
Praise for KaChing
"Turning your passion into profit is Joel's keystone in life,and he possesses the uncanny ability to deliver a clear road mapenabling precise results, again and again. Follow Joel's formulasfor creating revenue streams online and you'll discover a whole newlevel of decisive confidence, both online and in life."
--Gary W. Goldstein, Hollywood Movie Producer
"If you can't make money online after reading Joel Comm'sKaChing, you should not be allowed to drive a car or operatelarge machinery! Joel Comm could not have made your path tointernet wealth more clear or simple. KaChing is astep-by-step guide to defining your niche, creating salablecontent, and driving paying customers to your site on a consistentand sustainable basis. It's time to hit the KaChing button! Readthis book NOW and watch your money accumulate."
--Joseph Michelli, PhD, author of such internationallybestselling business books as The Starbucks Experience,The New Gold Standard, and When Fish Fly; andcofounder of WOWful Connections
"With Twitter Power, Joel Comm demonstrated how to buildand nurture productive digital relationships. With KaChing,he teaches how to tap into your passions and create online revenuestreams via several compelling models. If you're serious aboutcreating revenue online, without having to live online, read thisbook and apply its best practices."
--David Nour, bestselling author of RelationshipEconomics and ConnectAbility
"If you've considered starting an online business or have onethat isn't making any money, check out Joel Comm's book and findyour KaChing button."
--Alexis Martin Neely, AlexisMartinNeely.com
"Joel Comm is a master teacher when it comes to following yourpassion and becoming extremely successful with your onlinebusinesses. In this book, he tells you how you can do both, and hismethods are easy enough for anyone to follow. If you have beensearching for a way to profit from what your are passionate about,you must read this book!"
--Jen Grover, creator of the Butler Bag and author ofWhat If? and Why Not?

Autoren/Hrsg.

Comm, Joel

Weitere Mitwirkende

Hansen, Mark Victor

Inhaltsverzeichnis

Foreword.
Introduction--Creating Your Personal KaChingButton.
Chapter 1 The New Web Order--How the Internet HasBrought Opportunity to Everybody.
So, Just How Easy Is It to Begin Building a Web Site?
From Blogging to KaChing.
Chapter 2 Your Uniqueness Equals Cash.
Choosing Your Niche.
The Value of Your Niche--How Keywording Can Boost the Priceof Your Passion.
Niches Are Nice, but Micro-Niches Create Nicer KaChings.
You're Not That Unique--Building Your Community.
The Seven Keys to Success.
Chapter 3 Content Is Not King . . . It Is KaChing!
You Don't Have to Be a Writer to Write Valuable Content.
Seven Content Types that Go KaChing.
It's Not Just What You Say, It's How You Say It.
Ghost and Guest Writers.
Turning Your Content into KaChing.
Chapter 4 Information Products--Selling YourKnowledge.
Creating Killer Ideas for Your Information Products.
Creating the Product.
Writing Copy that Sells.
Recruiting Your Affiliate Sales Team.
Add a Shopping Cart to Your Site.
The Big Launch!
Chapter 5 Earning from Affiliate Programs.
So, What Exactly Is an Affiliate?
Choosing Merchants That Match Your Market.
Choosing the Products that People Want.
Strategies for Affiliate Success.
What The FTC's Guidelines Means for Affiliates.
Chapter 6 Membership Sites--Turning Your InternetBusiness into a Passive Revenue Machine.
What Is a Membership Site?
What Do Online Membership Sites Have to Offer?
Pricing Your Membership: How Much Is Too Much?
Creating Your Membership Site the Easy Way.
Chapter 7 Coaching Programs.
What Is Coaching?
Strategies for Branding.
How to Do PR for Mass Impact.
Getting Started: Low-End Coaching.
Kicking It Up: High-End Coaching.
Chapter 8 Case Studies.
Content Sites.
Affiliate-Supported Sites.
Information Products.
Subscription Sites.
Branding.
Coaching.
Conclusion.
Other books by Joel Comm.
Index.

Über Autor(innen)

Joel Comm is an entrepreneur, bestselling author, public speaker, social media evangelist, and mobile marketing innovator. The leading authority on new media marketing tactics, Joel's current specialty is using social media such as Facebook and Twitter to help companies market their brand. He has also created top-ranked mobile apps, including the most talked about iPhone app of all time. Not just another social media expert, Joel has been building profitable and cutting-edge Internet ventures since 1995. He is the author of The AdSense Code, Click Here to Order: Stories of the World's Most Successful Internet Marketing Entrepreneurs, and Twitter Power. Joel lives with his family in Loveland, Colorado. Visit www.joelcomm.com for more information.