TV Commercials

How to Make Them: or, How Big is the Boat?
1. Auflage 2004
ISBN: 978-0-240-80592-4
Verlag: Routledge

Buch, Englisch, 246 Seiten, Format (B × H): 191 mm x 235 mm, Gewicht: 467 g

Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs.

Zielgruppe

General and Professional Practice & Development

Autoren/Hrsg.

Cury, Ivan

Fachgebiete

• Technische Wissenschaften Elektronik | Nachrichtentechnik Nachrichten- und Kommunikationstechnik Optische Nachrichtentechnik
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften Fernsehen & Rundfunk

Inhaltsverzeichnis

Introduction; History of Advertising from the Creative Perspective; Client/Agency Relationship; Putting the Material Together; Kinds of Clients and Commercials; Working on Different Budgets; Types of Production Media; The Client; Picking an Agency; The Agency; Who's Who; Shooting on Film; Video Shoot; Animation; Edits; Tests; Internships; Web Sites; Associations

Über Autor(innen)

Ivan Cury is a professor in the Communication Department of California State University, Los Angeles, where he has taught for the past fifteen years. He is also a producer and director of commercials, sitcoms, variety shows, documentaries, and daytime dramas such as The Young and the Restless. He has served as a judge for the Emmy's ACE and for the DGA awards. Before joining the department at Cal State, he taught for eleven years in the MPTV department at UCLA.