Buch, Englisch, 216 Seiten, Format (B × H): 148 mm x 210 mm, Gewicht: 311 g
ISBN: 978-981-13-6144-9
Verlag: Springer Nature Singapore
Working with the case study organisations, the authors observed a repeated set of six Fundraisers’ Dilemmas. Wanting to solve these dilemmas for Fundraising Executives and Teams was the genesis of this book. The book's premise is to point out that fundraising requires more than just coming up with the next “ice-bucket challenge” or having yet another gala ball, and that it requires the combination of the right fundraising activities coupled with the right organisational approach.
The book provides, maybe for the first time, a real-world implementation for leaders of organisations in the For-Purpose and For-Profit worlds to create more engaged, collaborative and effective teams, which break down silos and deliver greater outcomes and impact for their organisations’ missions.
The book combines inductive business research with deductive academic research to present and explain best practices in fundraising, with a focus on the concepts of Emotional Fundraising, Life Time Value, and the Donor Pyramid.
Zielgruppe
Professional/practitioner
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
1. Three Stories.- 2. Six Fundraisers' Dilemmas.- 3. When Profit and Purpose Combine.- 4. Organisational Complexity, Taming Through Framing.- 5. Positive Framing Our Organisation.- 6. How to Implement Positive Framing in Our Organisation.- 7. Emotional Fundraising.- 8.Lifetime Value.- 9. Profit with Purpose.- 10. Six Fundraisers' Dilemmas Solved.- 11. Putting into Practice What We Preach.