MBA

Theory and Application of Business and Management Principles
1. Auflage 2016
ISBN: 978-3-319-28279-4
Verlag: Springer International Publishing

Buch, Englisch, 194 Seiten, HC runder Rücken kaschiert, Format (B × H): 160 mm x 241 mm, Gewicht: 4321 g

Reihe: Management and Industrial Engineering

This book focuses on the relevant subjects in the curriculum of an MBA program. Covering many different fields within business, this book is ideal for readers who want to prepare for a Master of Business Administration degree. It provides discussions and exchanges of information on principles, strategies, models, techniques, methodologies and applications in the business area.

Zielgruppe

Research

Autoren/Hrsg.

Davim, J. Paulo

Machado, Carolina

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Betriebswirtschaft: Theorie & Allgemeines

Inhaltsverzeichnis

Management.- Human resource management.- Financial management.- Marketing management.- Operations management.- Information management.- International management.- Accounting.- International business.- Business law.- Statistics.- Economics.- Culture and organizational behaviour.- Competitive management practice.- Global management.- Organizational development and change.- Strategic management.- Entrepreneurship.- Production engineering.- Production management.- Sustainable management.