The Routledge Companion to Fashion and Business

1. Auflage 2026
ISBN: 978-1-032-82726-1
Verlag: Taylor & Francis

Buch, Englisch, 552 Seiten, Format (B × H): 174 mm x 246 mm

Reihe: Routledge Companions in Business, Management and Marketing

The Routledge Companion to Fashion and Business brings together the latest research in one authoritative volume and engages with the past, present and future of fashion business to explore current and emerging issues. Fashion has expanded its reach into every area of our lives, satisfying a human desire for novelty and expression through self-adornment. Yet overproduction and lack of self-regulation has resulted in an industry previously renowned for its creativity and influence, now making headlines because of its negative environmental and social impacts. Fashion businesses and their customers have shown a desire to move towards a more sustainable, circular fashion system necessitating changes in design, production, promotion, retail, and life-cycle management. Fashion straddles many disciplines including design, economics, psychology, marketing, management and retail, sociology, material and cultural studies, human geography and business ethics. Six thematic sections illustrate the breadth and significance of the fashion industry written by those actively and currently engaged in its creation, management and critique.

Section 1 introduces the economic history of fashion and the significance of the textiles industry as a driver of industrialisation. Section 2 introduces key concepts in fashion psychology, consumer behaviour and trend prediction as well as contemporary fashion promotion platforms and practices. Section 3 explores the links between fashion and place, the changing landscape of fashion retail and the contribution of cultural heritage to emerging economies. Section 4 shows how the past influences today’s fashion business through archives and exhibits, secondhand vintage and charity retail, reproduction of historical dress, and circular fashion initiatives. Section 5 highlights fashion’s environmental and social impacts reflecting on how fashion activism, regulations, policies and emergent practices can deliver a more sustainable fashion industry. The final section comprises contributions from activists, entrepreneurs and individuals at the cutting edge of fashion business offering an engaging collection of opinion pieces that reimagine the future of fashion business.

With contributions from a range of highly esteemed international academics, cultural commentators and industry insiders, The Routledge Companion to Fashion and Business is an authoritative reference work for scholars, students and practitioners.

Zielgruppe

Postgraduate

Autoren/Hrsg.

Radclyffe-Thomas, Natascha

Radclyffe-Thomas, Babette

Inhaltsverzeichnis

Introduction  Part I: An Economic History of Fashion  1. Textiles and Global Trade Routes  2. Industrialisation and Fashion  3. Cotton, Capitalism and Colonialism  4. Colonialism, Slavery and the Global Fashion Industry  5. Designers: Through the Looking Glass!  Part II: On Trend  On Trend: Understanding Why We Buy  6. Why We Buy: Fashion and Psychology  7. Culture: The Econometrics of Emotion and How Cultural Dynamics Drive Modern Luxury  8. Fairground Attraction: Fashion Business, Inspiration and Interaction  9. Trend Prediction: Art or Science?  10. Fashion and Big Data, AI  On Trend: The Changing Face of Fashion Promotion  11. From Product to Brand: The Evolution of Brand Management in Fashion  12. Vogue China: Launching the World’s Most Famous Fashion Magazine in China  13. Fashion Promotion and the Cultural Production of the Black Woman  14. The MET Gala: Fashion, Fundraising, and Celebrity Culture at the ‘Party of the Year’  15. Writing for the Trade: Drapers Record  16. The Enduring Appeal of Fashion Illustration  On Trend: The New Influencers  17. From Trendsetters to Trailblazers: The Evolution of Fashion Influencers from Micro Fame to Macro Impact  18. Digital Fashion Now: The Evolving Role of the Fashion Designer in the Digital Age  19. K-pop Idols: Fashion’s New Influencers  20. What’s the Hype: Defining Cool for Gen Z  Part III: Fashion and Place  Fashion and Place: Fashion Cities  21. A Tale of Two Cities? Antwerp, Hasselt and Flemish Fashion Branding  22. Fashion Cities: Paris, A Specific Positioning in the Global Fashion Landscape  23. Fashion Cities: London, A Place of Fashionable Trade and Spectacle  24. Hai Pai Style: Shanghai Chic and the Evolution of a Chinese Fashion City  25. Copenhagen: A Fashion Capital of Creativity, Culture, Collaboration and Community  26. Fashion Cities: Sao Paulo: Isaac Silva Brand, Acredite no seu Axé  Fashion and Place: My Favourite Shop  27. Department Stores: Icons of Selling  28. The Rise and Fall of Fashion on the British High Street  29. Fashion Retail Now and Next  30. TOPSHOP 1997-2007: The Global Fashion Authority  Fashion and Place: Cultural Heritage  31. Fashion and Cultural Heritage: From Appropriation to Appreciation, the Case of Dior  32. Made in Italy, Made in France and Made in the USA: From Trade Wars to TikTok Fashion Wars  33. From Cultural Icon to Threads of Resistance: The Afghan Coat and Social Sustainability  34. Doing Fashion Business in Africa  35. Wrapped in Identity: Gender, Fashion, and the Bangladeshi / British Bangladeshi Story  36. Craft and Fashion: The Red List  Part IV: Coming Around Again  Coming Around Again: Curating Fashion  37. Decentring Fashion and the Museum through Fashion Curation  38. Taking Fashion Seriously: The Costume Society at Sixty  39. Fashioning Korea through Exhibitions - Hallyu! The Korean Wave  40. Frida Kahlo: Art, Fashion, Identity, and the Dior Imagination  41. The NEXT archive  Coming Around Again: New Lives for Old Fashion  42. A Modern Renaissance for Vintage Fashion  43. History is Always in Fashion: The Reconstruction of Historical Dress  44. The Intersection of Fashion-Tech and Resale: Key Technologies and Applications Transforming Secondhand Consumption in a Digital Age  45. Charity Shop Retail: Transforming High Street Fashion  46. Designing Out Textile Waste: The Redress Design Award  47. Fashion Loops: H&M’s Circular Fashion  Part V: Fashion's Sustainability Reckoning  48. Can fashion save the world? And why should it? The State of Sustainable Fashion  49. Luxury and Sustainability Leadership: The Case of Emerging African Brands  50. Who Made My Clothes? A Fashion Revolution  51. The True Cost: Ten Years On  52. Changing Fashion Policy: The New York Fashion Act  53. Architects of Desire: Why fashion marketing is crucial for sustainability  54. Craft and Sustainable Fashion in India: A Tapestry of Climate and Cultural Resilience  55. Fashion and the Environment: Algae-Powered Fashion  56. EU Labour Legislation in Fashion: Origins, Implementation, and Industry Impact  Part VI: Disrupting Fashion Business: Wayfinding for Fashion’s Future  57. No Fashion on a Dead Planet: XR Fashion  58. Finding Opportunity in Sustainable Innovation  59. Regenerative Renaissance: A New Model for Fashion Business  60. Supply chain solidarity: a route to building worker power and disrupting exploitation in fashion  61. Total Ethics Fashion  62. No More Fast Fashion

Über Autor(innen)

Natascha Radclyffe-Thomas is Professor of Marketing and Sustainable Fashion at Ravensbourne University, London, award-winning researcher and National Teaching Fellow named in The SustainabilityX® Magazine’s Global 50 Women In Sustainability Awards™ and is a Fellow of the Royal Society of Arts.

Babette Radclyffe-Thomas is News Editor at The Costume Society, UK, an award-winning fashion journalist, consultant and academic with the world's first PhD in Vogue China and is a fellow of the Royal Asiatic Society of Great Britain and Ireland.