Social Media: The Good, the Bad, and the Ugly

15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016, Swansea, UK, September 13¿15, 2016, Proceedings
1. Auflage 2016
ISBN: 978-3-319-45233-3
Verlag: Springer International Publishing

Buch, Englisch, Band 9844, 730 Seiten, Paperback, Format (B × H): 155 mm x 235 mm, Gewicht: 11227 g

Reihe: Theoretical Computer Science and General Issues

This book constitutes the refereed conference proceedings of the 15th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2016, held in Swansea, UK, in September 2016

The 47 full and 17 short papers presented were carefully reviewed and selected from 90 submissions. They are organized in the following topical sections: social media strategy and digital business; digital marketing and customer relationship management; adoption and diffusion; information sharing on social media; impression, trust, and risk management; data acquisition, management and analytics; e-government and civic engagement; e-society and online communities.

Zielgruppe

Research

Autoren/Hrsg.

Dwivedi, Yogesh K.

Mäntymäki, Matti

Ravishankar, M. N.

Janssen, Marijn

Simintiras, Antonis C.

Clement, Marc

Slade, Emma L.

Rana, Nripendra P.

Al-Sharhan, Salah

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing

Inhaltsverzeichnis

Social Media Strategy and Digital Business.- Digital Marketing and Customer Relationship Management.- Adoption and Diffusion.- Information Sharing on Social Media.- Impression, Trust, and Risk Management.- Data Acquisition, Management and Analytics.- e-Government and Civic Engagement.- e-Society and Online Communities.