Competitive Sustainability

Using Sustainability to Drive Growth
1. Auflage 2026
ISBN: 978-1-3986-2534-1
Verlag: Kogan Page

Buch, Englisch, 344 Seiten, Format (B × H): 156 mm x 234 mm

How can business leaders adopt sustainable practices while maintaining their competitive advantage? Explore a fresh and innovative stance on the future of sustainability where professionals can embrace commerciality with this essential guide.

Despite decades of corporate efforts and successes such as the large-scale financing and deployment of renewable technologies, from the planet's perspective business is failing to change at the speed required. It is therefore in the interest of organizations to focus on being competitive from a sustainability perspective. Competitive Sustainability explores how sustainability can be utilized to gain a competitive advantage and work in tandem with the key drivers of a successful business. It acknowledges the failure of the sustainability community to drive real corporate change and lays out a new and necessary path for successful business, one that both sustainability and business leaders can share.

Written by two experienced and award-winning authors in the sustainability field, Competitive Sustainability discusses the need for this shared approach and acts as a guide to the tools, expertise and mindsets essential for delivering success. It explores how business leaders can adopt sustainability while maintaining their competitive advantage and includes practical tips and frameworks as well as real world examples from companies including Microsoft, Google, AXA, Tony's Chocolonely and Nike.

Autoren/Hrsg.

Eyre, Alexis

Randle, Paul

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Unternehmenskultur, Corporate Governance
• Geowissenschaften Umweltwissenschaften Nachhaltigkeit
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Betriebliches Energie- und Umweltmanagement
• Wirtschaftswissenschaften Volkswirtschaftslehre Internationale Wirtschaft Entwicklungsökonomie & Emerging Markets
• Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Unternehmensethik

Inhaltsverzeichnis

Chapter - 00: Introduction; Section - ONE: The current landscape; Chapter - 01: New drivers; Chapter - 02: BAU is not working - What we can learn from the current setup; Chapter - 03: The need for new models of competitiveness; Section - TWO: Seeking a shared vision; Chapter - 04: The Need for a shared vision; Chapter - 05: What does good look like?; Chapter - 06: Diplomacy & negotiation; Chapter - 07: Leadership & Agency - deciphering the kind of motivations and skillsets required to find this shared vision; Chapter - 08: A journey, not a destination - realising this is a process not a project; Section - THREE: Building the pillars of your competitive sustainability; Chapter - 09: A new model of sustainable competitiveness; Chapter - 10: Internal Capabilities; Chapter - 11: External Considerations; Chapter - 12: Nature's Perspective - the role of nature in decision making; Chapter - 13: Society's Perspective - the role of society in driving a competitive advantage; Section - FOUR: Putting your plan into action; Chapter - 14: Corralling the action team - understanding who needs to be involved to drive the change forward; Chapter - 15: A variety of options to instigate action; Chapter - 16: Conclusion - A round up of the key learnings from the book; Chapter - 17: Glossary of terms

Über Autor(innen)

Randle, Paul
Paul Randle is co-founder of the Sustainable Marketing Compass and CEO of Pickle Consulting Ltd based in Berkshire, UK. He has over 30 years of global marketing and digital transformation experience with organisations like BSI, Microsoft, Philips, AkzoNobel, VISA, Dentsu and Omnicom. He has spoken at events such as Google Think, written articles for The Guardian newspaper and is an assessor and sits on the advisory panel of the Sustainable Marketing, Media and Creative course offered by the Cambridge University Institute for Sustainability Leadership.

Eyre, Alexis
Alexis Eyre is the Co-Founder of the Sustainable Marketing Compass, Founder of Green Eyre and Co-Founder of Sustainists Consultants. Based in Hampshire, UK, she has worked media owner, agency and client side for brands ranging from start-up to global in size, including Natwest, Sunsail, News UK, EcoSki and Hewlett Packard. She has spoken at a number of conferences including the Leaders Week Summit, and the Business Green NetZero Festival about Sustainable Marketing. She runs Sustainable Marketing courses for the IPA, writes content for the CIM and is an assessor on the Sustainable Marketing, Media and Creative course by the Cambridge Institute of Sustainability Leadership. She is also certified in Business Sustainability Management from the Cambridge Institute of Sustainability Leadership.

Paul Randle is co-founder of the Sustainable Marketing Compass and CEO of Pickle Consulting Ltd based in Berkshire, UK. He has worked with global brands like Microsoft, BSI, Philips, VISA, Omicom and Dentsu. He is co-author of the AMA award winning book, Sustainable Marketing, published by Kogan Page.

Alexis Eyre is co-founder of the Sustainable Marketing Compass and co-founder of Sustainists. Based in Hampshire, UK, she has worked with agency, client and media owners. She is co-author of the AMA award winning book, Sustainable Marketing, published by Kogan Page.